We’re no longer living in a desktop world. The entire Internet experience has shifted to mobile, and that’s become increasingly apparent for digital video. In fact, the personal connection consumers have with their smartphones is playing out in the form of often higher video watch-through rates. The downside to this fast-moving trend: advertisers are just not responding quickly enough. Media buying trails mobile-first user behavior, which equals inefficiency and a corresponding lower ROI.

Bolstered by Adknowledge’s experience and data from its Giant Media and TriVu Media digital video products, the speakers will provide insight into how your brand should build a playbook for reaching consumers on their phones and tablets. You’ll also learn how to better understand campaigns and measure success on desktop versus smartphone and tablet.