Advertisers and agencies expect better performance in mobile campaigns compared to other channels, however few mobile campaigns achieve their true potential on converting a relevant audience in significant volumes with comparatively minimal acquisition costs.
To unlock the true advantage of mobile over other digital channels, a campaign must natively extend peer to peer recommendations - a combination of viral programming with an underlying social graph that persists the map of connected users and their shared interests relative to products being promoted in the campaign.
The key insights behind superior conversions in mobile campaigns for mobile marketers