Your brand is a story unfolding across all customer touch points. It has always been the learning for innovators and marketers to start the customer journey from customer experience and the working backwards to your product or services and mandates the need to walk in the customer shoes to know what customers really want.

Marketers need to engage customers across all platforms as every single interaction, each minute detail of the engagement is an opportunity for the brand to create a relationship. And, in the digital world, it’s the difference between an advocate vs. a dissatisfied customer.

Consistency, an important element of omni-channel marketing, is having a recognizable brand is an essential part of marketing. How can a brand create a marketing strategy that considers the desire for more omni-channel interactions and experiences?

As an important step towards building a more sustainable ads ecosystem, marketers need to take up the mantle. They need to:

• Be innovative and resourceful in acquiring and engaging audiences
• Customize each strategy for each channel - display different content that's appealing to each channel
• Synchronize between Digital & Offline channels. Similar brand voice & experience with quick decision making

Join Rohit Dadwal (Managing Director, Mobile Marketing Association Asia Pacific) as he debates with his guests the complicated customer journey as a consequence of technology driven omni-channel and the marketer’s role to build a #futureproof marketing strategy