The recently released MMA research report, How Marketers Are Using Location Data - And the Road Ahead, reveals that marketers are advancing their location data strategies, significantly increasing spend and using more data-centric approaches that impact ad delivery and creative. On the heals of that release, the MMA, in conjunction with the MRC, is releasing for public comment, the Location-Based Advertising Measurement Guidelines. The Public Comment period will run through the end of 2016, with final guidance expected in early 2017.
Session Overview
This MMA webinar is timed to provide MMA members the opportunities to both learn about these newly issued measurement guidelines, and to provide critical inputs to the MMA and MRC during the public comment period. The webinar will also provide brand marketers the primary things they need to know to make sense of and extract maximum value from location-based advertising programs. The key takeaways from this session will be: