Live Events and Sponsorships are fun and exciting opportunities to engage your consumers. Whether you have a captive audience at a concert or are one of many sponsors of an event or live television show, you need to have a plan. What are your goals and how can you make the most out of your marketing dollars? What message do you want them to take away? Mobile technology provides the opportunity to engage consumers in many ways during an event and keep the conversation going well after they've left the parking lot or turned off their television.
Join HelloWorld's Aaron Clark, VP of Mobile Sales and Operations and Ben Bennett, Director of Digital Strategy for the Country Music Association to learn how Live Events can be an important part of your overall cross-channel marketing strategy. They will also share some activation examples and best practices. Live events and sponsorships can be a great way to start a long and lasting relationship with your consumers!
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