The growth of mobile devices across the globe is rapidly increasing, and privacy concerns in Online Behavioral Advertising (OBA) are following that same trend. Recent research has shown that 8 out of 10 consumers will not download an app they don’t trust. Most important, self-regulatory bodies such as the Digital Advertising Alliance (DAA) have taken note by releasing the Application of Self-Regulatory Principles to the Mobile Environment.
As the lines continue to blur between desktop, mobile, and tablets, these devices bring new challenges to the industry because they do not always rely on Cookies in order to identify a consumer to that device. This poses a unique challenge as advertisers are becoming blind.
TRUSTe has a solution for that challenge by the pairing of a Data Privacy Management Platform and a universal Device Recognition Technology system. This technology provides the advertising industry with a privacy solution that supports mobile browsing and consumer opt-out preferences across all platforms and devices, thus providing consumers with transparency, notice and choice. Advertisers, publishers, exchanges, and app developers can now protect their brands by having the confidence to deliver privacy safe, interest-based ads to target audiences.
In this webinar, we will discuss:
