How Marketers Are Using Location Data To Plan For The New "Normal"
Thursday, June 18, 2020 - 2:00pm to 3:00pm EDT
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It's no secret that foot traffic is down in the U.S. - but traffic is not just down, it's different. Overnight, consumers changed their shopping habits. But over the last couple of months in quarantine, a new picture has emerged.
Join PlaceIQ, a location data and technology company, to hear what trends they've seen in the U.S. in grocery, retail, dining, travel, and more. We'll be discussing:
- How marketers are using location data to monitor business health and watch for cues of reopening
- The different phases of life under social distancing, and how we arrived at our new quarantine routine
- Local-level data on rural vs urban propensity to venture out. We may have shut down as a nation, but we're returning as regions.