Agencies are boosting mobile ad spend. In fact, 69% of brand marketers plan to increase mobile advertising in 2013, according to eMarketer. Brands know there’s an opportunity in mobile, but are looking for guidance. Agencies can drive this for them.
There are key factors when planning campaigns on mobile. How do marketers leverage location, native ad formats and other unique factors? How do they create cohesive experience on devices – embedded and ingrained content on not just one screen, but three screens? How do tech capabilities and mobile assets (ad creative, optimized landing pages) play a factor? Brands expect their agency to know the answers. Plus, they expect agencies to tell them what’s next.
With 12% of consumers’ time on mobile and only 3% of digital budgets being spent on it, the potential for fast growth is enormous and can happen very soon.
Join us for a conversation between Centro SVP of Corporate Development, Ben Pashman, and Thinknear GM, Eli Portnoy, to discuss: