How to Enhance Mobile Marketing Executions to Meet Any Advertising Objective | MMA Global

How to Enhance Mobile Marketing Executions to Meet Any Advertising Objective

Tuesday, October 8, 2013 - 2:00pm EDT

Watch the Webinar:

Agencies are boosting mobile ad spend. In fact, 69% of brand marketers plan to increase mobile advertising in 2013, according to eMarketer. Brands know there’s an opportunity in mobile, but are looking for guidance. Agencies can drive this for them.

There are key factors when planning campaigns on mobile. How do marketers leverage location, native ad formats and other unique factors? How do they create cohesive experience on devices – embedded and ingrained content on not just one screen, but three screens? How do tech capabilities and mobile assets (ad creative, optimized landing pages) play a factor? Brands expect their agency to know the answers. Plus, they expect agencies to tell them what’s next.

With 12% of consumers’ time on mobile and only 3% of digital budgets being spent on it, the potential for fast growth is enormous and can happen very soon.

Join us for a conversation between Centro SVP of Corporate Development, Ben Pashman, and Thinknear GM, Eli Portnoy, to discuss:

  • The evolution of mobile advertising opportunities and how it impacted brands and affected audiences
  • Popular and innovative techniques that are working in mobile
  • New players and technology to consider for advanced partnership strategies
  • A case study with a major brand showing how it leveraged new mobile technology in the marketing mix
Speakers: 
SVP Corporate Development
Centro
President & Founder
Thinknear by Telenav
Moderator: 
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