The Great Debates: Academic Debate Panel: Part of CEO&CMO Summit | MMA

Tuesday, July 20, 2021 - 11:15am to 11:55am EDT

Part of the MMA’s CEO CMO Summit, this debate will include Academic panelists, each sharing their perspective and research on the featured marketing growth frameworks. The Academics will debate and discuss the merits and disadvantages of each framework from a teaching perspective.

Speakers: 
Associate Professor Of Marketing
University of Oxford
Distinguished Professor of Marketing and co-director of its Digital, Analytics, Technology and Automation (DATA) Initiative
Northeastern University, Boston
T. Austin Finch Foundation Professor of Marketing
Duke University
Moderator: 
VP, Principal Analyst
Forrester