The Evolving Mobile App Ecosystem - And How It Can Drive Your Business | MMA Global

The Evolving Mobile App Ecosystem - And How It Can Drive Your Business

Tuesday, September 6, 2016 - 1:00pm to 2:00pm EDT

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The Evolving Mobile App Ecosystem - And How It Can Drive Your Business

Recent developments are changing the nature of mobile apps and delivering new opportunities for the smart mobile enterprise. Join Swrve's VP of Marketing, Tom Farrell, as we look in detail about what those developments are, and walk through some practical ways in which organizations can react to them to maximize mobile retention, engagement and revenues. Key Takeaways:

  • 1. Details on how Apple and Google are changing conventional app discovery and download
  • 2. Practical examples of how this will look for the consumer
  • 3. How mobile businesses can leverage the new opportunities associated with this development
  • 4. A look at 'multi-platform' apps and what they mean
  • 5. Bonus - a brief look at Apple's new subscription mode
Speakers: 
VP of Marketing EMEA
Swrve
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