This session will share the critical aspects of developing a mobile strategy that becomes core to a brands marketing efforts. In 2014, the MMA and adidas developed and launched the Mobile Marketing Playbook for brands and agencies, providing a resource to explain when, where and how companies can consistently use mobile to provide a consistent global brand experience.
Central to success is the simple notion that mobile is greater than the sum of its parts and that it should and can be used to support and in turn be supported by, all available channels to help drive sales and closer consumer engagement.
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