How are you personalizing the mobile interactions between your company and your customers? Are you leveraging all the contextual data available to create consistent, personalized, and relevant conversations that exceed consumer expectations and lead to real business results?

Join Genesys, a global multi-channel customer experience leader, as we dive into the must-have personalization requirements in today’s competitive mobile marketing landscape that put your mobile strategies ahead of the competition. In this webinar, you will learn:

• Why creating great customer experiences is critical to driving tangible business value
• How to create a consistent, high quality customer experience regardless of how, where and why a customer chooses to interact with your company
• Tactics and specific examples for how to enhance your mobile marketing programs with personalization

• How to drive opt-ins, communicate across channels, and location-enable mobile marketing features and enhancements

Omni-channel success is all about ensuring that data and context from initial contact carries over to subsequent channels — reducing customer effort, improving the customer interaction, and enabling the business to tailor the customer journey.

Register for this “can’t miss” webinar and discover how to add value to your mobile marketing strategies through personalization and context-aware conversations.