Auto Webinar: Mobile Jump Starts the Auto Shopping Process | MMA Global

Auto Webinar: Mobile Jump Starts the Auto Shopping Process

Tuesday, May 13, 2014 - 2:00pm EDT

Watch the Webinar:

Location-based mobile advertising for automotive companies is extremely effective, but requires targeting and precision. National, regional and local automotive advertisers each have different needs, campaign goals and marketing tactics to reach consumers throughout the purchase funnel. Today, automotive brands are leading the way and running sophisticated campaigns that are delivering meaningful metrics. 

Join a stellar group of marketers and mobile experts to hear important insights on how applying location intelligence to auto campaigns will drive measurable ROI. The discussion will cover national branding initiatives designed to increase awareness and consideration, regional dealer groups programs promoting incentives to drive foot traffic, and local dealer campaigns reaching in-marketing shoppers. Driven by data from dozens of campaigns, these insights will look ahead to emerging trends.

Speakers: 
EVP Americas
Criteo
Moderator: 
VP of Industry Programs
MMA Global