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Neutronian Launches Cookieless Certification Based on NQI Scoring

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Submitted by Visitor (not verified) on Thu, 06/17/2021 - 12:52
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Neutronian
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Provides clear guidance for marketers navigating the loss of 3rd party cookies. Affinity Answers is the first data provider to undergo the Neutronian audit and monitoring to verify that their audience segment production is not reliant on 3rd party cookies.

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compliance
data quality
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Timur Yarnall
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Member Press Release
MediaPost - Search & Performance Marketing Daily

Neutronian Launches Cookieless Certification Process

by Laurie Sullivan  @lauriesullivan, June 16, 2021

Neutronian will announce Thursday the launch of a cookieless certification to verify digital advertising data as sellers are prepared to navigate the loss of third-party cookies. 

Certification, which requires a full audit, is based on the company’s recently published Neutronian Quality Index (NQI) data-quality scoring framework, the certification process with verification of authenticity.  

Affinity Answers, a data provider, became the first to meet the requirements for cookieless certification.

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Let’s face it -- buying data can be a risky proposition. Here are several reasons to never blindly trust anyone offering the best data set on the web.

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