mobile campaigns | MMA Global
  2. mobile campaigns
  2. mobile campaigns

mobile campaigns

When Device Recognition nad Programmatic Buying Intersect


Mobile presents a major challenge to marketers:

how to recognize and reach audiences programmatically, at scale, with support for sophisticated targeting and measurement models – while still adhering to consumer privacy best practices. This paper describes how mobile RTB – enabled by a new approach to device identification – meet this challenge.

PDF(s): 
PDF icon When_Device_Recognition_and_Programmatic_Buying_Intersect[1].pdf
Content Tags (Deprecated): 
Mobile marketing
adtruth
mobile tracking
mobile campaigns
openx
openx market
mobile measurement
programmatic buying

FunMobility Launches AppWidgets Mobile Marketing Tool For Businesses

June 12, 2012

Mobile usage is increasing at an unbelievable rate. According to some estimates, 87% of the world’s population now uses a mobile device. Almost 700 million of those devices are smartphones. And yet businesses are only slowly recognizing the opportunities that this brave new mobile world represents. It isn’t enough to enact one or two steps, such as simply implementing a mobile version of your website and calling it a day. In today’s ever-changing world you need a comprehensive mobile marketing strategy. One that focuses on building holistic relationships with customers.