Mobile Marketing Association | Page 5 | MMA Global

Eric Weisberg Named First Jury Chair for MMA's ‘The Smarties™’ Awards

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New York, NY (July 31, 2012) — Today, the MMA (Mobile Marketing Association) announced that JWT Executive Creative Director Eric Weisberg, who led the team that developed the Johnson & Johnson BAND-AID® Magic Vision augmented reality application that won a Gold Lion at the 2012 Cannes Lions International Festival of Creativity, will serve as first ever Jury Chair for ‘The Smarties™’ Awards 2012- the only global awards program dedicated exclusively to mobile marketing.

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MMA Secures Over $1 Million For First-Ever Global Cross Marketing Effectiveness Research To Measure The Impact Of Mobile

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Consortium Partners include Vodafone, Pandora and The Weather Channel
 
July 16, 2012 (New York, NY) — Today, during the MMA's Mobile CEO & CMO Summit in the Dominican Republic, Greg Stuart, CEO of the Mobile Marketing Association (MMA), announced that the association has secured over $1 million in funding to launch the first-ever global, in-market research project that will evaluate the return on investment that mobile contributes to the marketing mix.
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Mobext Launches Global Mobile Messaging Platform

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Asia Pacific, 25th June 2012 – Mobext, the mobile marketing agency brand of Havas Digital, announces the launch of a proprietary, next generation global mobile messaging platform.  The platform allows companies to launch sophisticated, multi-country mobile messaging campaigns.  
 
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MMA Announces New North America Board of Directors

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New Board Named During the MMA Forum Monday, June 11, 2012
 
NEW YORK, NY June 11, 2012 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced today the election of a new North America Board of Directors comprised of the leading executives in media and marketing today. The slate, elected by the MMA’s North American membership, will serve a two-year term beginning this June. 
 
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MMA Announces New EMEA Board of Directors & Chairperson

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New team bring together representatives from across the mobile marketing ecosystem
 
London, UK, 14 June, 2012 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced today the election of its new members to the EMEA Board of Directors. The board members, elected by the MMA’s membership, will serve a two-year term beginning this June. 
 
New members of the board for this next term are:
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    MMA Announces New Global Board of Directors

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    Backed by Strong Global Growth, Top Business Leaders Join Forces at MMA to Drive the Growth of Mobile Marketing
     
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    The MMA Announces Expanded Award Categories For The Smarties™ To Reflect How Marketers Employ The Power Of Mobile To Meet Marketing Objectives

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     MMA Now Accepting Submissions for the World’s Only Mobile-Focused Global Marketing Awards – The SMARTIES™.

     

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