Mobile Survey | MMA Global

Mobile Survey

In just over a year, On Device Research has delivered one million surveys across 53 countries. To mark the milestone, we've analysed our data and put together a mobile research bible, with eight best practice principles as a guide for creating a successful mobile survey.

To highlight some of the findings:

Short and sweet: Shorter surveys yield the highest response. After 15 questions, the percentage of people who drop off per question doubles.