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MMA and adidas publish The Mobile Marketing Playbook to Drive Global Marketing Efforts

EE
Submitted by Eric Espiritu on Tue, 08/05/2014 - 11:18
Thumbnail: 
A step-by-step guide for marketers to leverage the power of mobile in the marketing mix
 
Undefined
Content Tags (Deprecated): 
MMA
Mobile Marketing Association
mobile marketing playbook
Guide
adidas
case studies
Member Mention: 
adidas
victoria havens
reebok
TaylorMade
Rockport
Reebok-CCM Hockey
News Type: 
MMA Press Release

adidas and iProspect explore an innovative approach for measuring mobile’s impact on in-store conversions

JP
Submitted by Julie Pottier on Tue, 12/11/2012 - 11:17
Goals
  • Drive sales to adidas brick and mortar stores
  • Assign a value for mobile to in-store conversions
  • Prove that mobile brings incremental value to the business 

Approach 
  • Leveraged location extensions formats 
  • Developed an innovative value-assignment 
  • model for Mobile to in-store conversions

Results
    Teaser Image: 
    adias store locator page on mobile
    PDF(s): 
    PDF icon adidas_cs_final.pdf
    Case Study Type(s): 
    Retail
    Content Tags (Deprecated): 
    adidas
    Full Value of Mobile
    mobile to store

    Optism Adidas Case Study

    LF
    Submitted by Lily Ferguson on Wed, 11/23/2011 - 18:36
    Member Submitted Content
    Member Submitted: 
    0

    Given the high response rates to earlier mobile campaigns, adidas chose Optism's permission-based marketing solution to let people know that the adiPower(r) Predator product line was available in stores in Egypt. The campaign used rich dialogue to interact with opted-in users and received a 28% response rate with Arabic audiences and 18.5% with English speaking audiences.

    Teaser Image: 
    Case Study Type(s): 
    Sports
    Content Tags (Deprecated): 
    adidas
    optism