adidas | MMA

MMA and adidas publish The Mobile Marketing Playbook to Drive Global Marketing Efforts

Thumbnail: 
A step-by-step guide for marketers to leverage the power of mobile in the marketing mix
 
Undefined
News Type: 

adidas and iProspect explore an innovative approach for measuring mobile’s impact on in-store conversions

Goals
  • Drive sales to adidas brick and mortar stores
  • Assign a value for mobile to in-store conversions
  • Prove that mobile brings incremental value to the business 

Approach 
  • Leveraged location extensions formats 
  • Developed an innovative value-assignment 
  • model for Mobile to in-store conversions

Results
    Teaser Image: 
    adias store locator page on mobile
    Case Study Type(s): 
    Content Tags (Deprecated): 

    Optism Adidas Case Study

    Member Submitted Content

    Given the high response rates to earlier mobile campaigns, adidas chose Optism's permission-based marketing solution to let people know that the adiPower(r) Predator product line was available in stores in Egypt. The campaign used rich dialogue to interact with opted-in users and received a 28% response rate with Arabic audiences and 18.5% with English speaking audiences.

    Teaser Image: 
    Case Study Type(s): 
    Content Tags (Deprecated):