- Drive sales to adidas brick and mortar stores
- Assign a value for mobile to in-store conversions
- Prove that mobile brings incremental value to the business
- Leveraged location extensions formats
- Developed an innovative value-assignment
- model for Mobile to in-store conversions
Given the high response rates to earlier mobile campaigns, adidas chose Optism's permission-based marketing solution to let people know that the adiPower(r) Predator product line was available in stores in Egypt. The campaign used rich dialogue to interact with opted-in users and received a 28% response rate with Arabic audiences and 18.5% with English speaking audiences.