adidas | MMA Global


MMA and adidas publish The Mobile Marketing Playbook to Drive Global Marketing Efforts

A step-by-step guide for marketers to leverage the power of mobile in the marketing mix
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adidas and iProspect explore an innovative approach for measuring mobile’s impact on in-store conversions

  • Drive sales to adidas brick and mortar stores
  • Assign a value for mobile to in-store conversions
  • Prove that mobile brings incremental value to the business 

  • Leveraged location extensions formats 
  • Developed an innovative value-assignment 
  • model for Mobile to in-store conversions

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    adias store locator page on mobile
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    Optism Adidas Case Study

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    Given the high response rates to earlier mobile campaigns, adidas chose Optism's permission-based marketing solution to let people know that the adiPower(r) Predator product line was available in stores in Egypt. The campaign used rich dialogue to interact with opted-in users and received a 28% response rate with Arabic audiences and 18.5% with English speaking audiences.

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