Authored by Prabhvir Sahmey, Senior Director, Samsung Ads
In the land of a billion screens, streaming entertainment is a daily habit for India’s internet users. As our TVs become smarter, larger, offering better content, and hold a more central position in our households, Indians are recognising that connected TV (CTV) is the ultimate device for OTT viewing - as are advertisers.
Voice technologies are now becoming an integral part of our lives-be it gathering information through voice searches, streaming music, controlling smart home appliances, or making utility bill payments through voice commands. New-age technologies like Natural Language Understanding (NLU), conversational artificial intelligence (AI), and neural text-to-speech (TTS) have helped push voice tech to the next level.