The COVID era accelerated the growth of e-commerce and a greater focus on new media tactics, digital channels, and measurement programs to meet consumer expectations of a consistent and connected experience. Such metrics, while valuable within their respective silos, can be misleading and result in marketing and business leaders making poor investment decisions on online or offline engagement programs. 

In our latest ROI Genome Report, we are diving deeper into the world of omnichannel marketing and measurement, and how brands can best balance their online and offline presence. It’s time for commercial decision-makers to evolve their thinking to drive impact with a holistic, consumer-centric, omnichannel approach.

Read this report to learn more about key considerations and media principles such as:

Over the past two decades, Analytic Partners has collected a vast quantity of marketing intelligence across industries and countries. This intelligence lives and breathes in ROI Genome. ROI Genome has been an evolving endeavor that goes beyond traditional “you are here” benchmarking to understand and quantify the drivers of ROI and performance at a fundamental level to establish principles and truths for success.

In our latest Flash Report, we explain how holistic measurement in the form of Commercial Analytics can help capture the true impact of marketing on sales and ROI, and better inform your spend strategy. 

As a marketing leader, you know that accurate marketing metrics are essential for making informed decisions. However, siloed metrics like return on ad spend (ROAS) can be misleading, causing brands to lose up to 35 cents for every $1 spent on marketing optimization. To assist you in overcoming this challenge, we've crafted a report, which explores the limitations of siloed metrics.

Within this report you'll discover:

Let’s face it—marketing in today’s ever-changing world isn’t getting any easier. Especially now, as tighter consumer spending impacts corporate—and marketing—budgets. 

As marketers face increasing pressure to do more with less, there are several tactics that can help maximize the value of every single dollar spent.

InMarket’s 9 Strategies To Maximize ROAS in 2023 provides you with nine key ways that you can continue to engage consumers, strengthen loyalty, and drive purchases. 

As 2023 quickly approaches, now is the time to ensure your marketing strategies are set up for maximum success throughout the entire year.  InMarket’s 2023 Digital Marketing Playbook contains 10 key marketing strategies to embrace in the new year in order to drive growth in the new year and beyond.

Access key marketing strategies including:

• Lean Heavily On Value-Based Messaging
• Embrace Geo-Contextual Advertising
• Utilize Household Attribution
• And More!

Don’t wait. Set your 2023 marketing up for success today.

The concept of ‘mobile first’ is no longer exclusive to technology-focused businesses and consumers, but is the default position for a growing number of internet users, who now consider smartphones and tablets essential to their daily lives. In this report, we examine key mobile behaviours that have propelled it to a primary platform, using 9 global markets (USA, Canada, UK, Spain, Italy, Brazil, Mexico, China and Indonesia) to demonstrate pockets of intense usage within a mobile hierarchy of needs. Download the report to learn more about how you can succeed in a mobile-first world: http://www.comscore.com/Insights/Presentations-and-Whitepapers/2017/Mobi...