offline measurement | MMA

Footfall Attribution Benchmarks

Marketers today have seemingly unlimited options when it comes to building, targeting and delivering a campaign. Amid all of these options, marketers are still trying to answer the age-old question: Is my advertising actually working? Location data has quickly emerged as a powerful solution to tie together signals across channels, it helps marketers measure in-store footfall. Footfall attribution analysis enables marketers to see how their audience is reacting to a campaign in the physical world.

The whitepaper will take a closer look at how marketers can implement key footfall metrics and leverage attribution into their campaign analysis and strategic planning. Among the report's key highlights:

- The power of high quality location data to answer marketers' most pressing questions.

- Footfall attribution benchmarks by advertising vertical.

- Consumers' footfall trends, offline behaviors, and brand loyalty by advertising category.

Research Type(s): 

5 Ways Publishers Can Use Location Data

Note: This article, authored by Antonio Tomarchio, Cuebiq CEO & Founder, was published on Adotas in November 2016. Most publishers understand the promise of location data, yet many have struggled with the question of how to apply and monetize such data in their own businesses.