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holiday

InMarket's 2022 Holiday Shopping InSights

The holiday shopping season is nearly here! If you’re like 71% of the consumers InMarket surveyed, you most likely have already started your 2022 holiday shopping. 

InMarket’s Holiday Shopping InSights report unlocks key insights about how consumers plan to shop for gifts during the busiest shopping time of the year.

 Download the report and access findings like:

  • How much holiday shoppers plan to spend on gifts
  • How inflation is impacting consumer holiday budgets
  • What kind of gift cards gift givers plan to buy
  • And more!

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Think with Google - Thanksgiving and Black Friday Data Points from Google

Just published on Think with Google - Consumers Divided Their Time Between a Variety of Stores as the Holiday Season Kicked Off. Thanksgiving Day and Black Friday, collectively, marked the official start of the holiday shopping season. And shoppers were gobbling up deals from a variety of retailers—both online and brick-and-mortar—as they looked to snag the season’s hottest gifts. Read more

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Think with Google - Shoppers Gobble Up In-Store Black Friday Deals on Mobile

Just published on Think with Google - Mobile & Retail - Store foot traffic surged on Black Friday compared to an average weekend day in November, with electronics, clothing, and toy stores seeing some of the biggest jumps. Black Friday also had the highest number of mobile shopping searches, with Thanksgiving coming in a close second.

Think with Google - Consumer Behavior During The Holidays

Just published on Think with Google - Mobile & Retail - This is the year of the supershopper. These savvy consumers have embraced mobile shopping, are open to new brands and products, and are turning to their devices for information and inspiration. Read more.

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Think with Google - A Marketer's Guide to Holiday Supershoppers

Just published on Think with Google - Holiday & Mobile. People around the world have transformed into supershoppers seemingly overnight, thanks to instant access to unlimited inspiration and information. We've uncovered the traits that define this new supershopper. Here's how to capture their attention this holiday season - Written by Julie Krueger, Retail Industry Director at Google (Oct 2016). Read more

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Think with Google - A Marketer's Guide to Holiday Supershoppers