With the introduction of the iPhone and the rapid evolution of smartphones and tablets, users could access the web wherever they were. They also became consistently accessible, with most mobile device owners becoming so attached to the technology that they never had it far from them and they never turned it off.  By far the biggest single piece of new information that is available from consumers’ mobile devices is the accurate location of the device, powered by the onboard GPS that has become a hallmark of all modern smartphones.

Beintoo, a loyalty rewards and monetization platform for Web and mobile apps, is joining forces with OtherLevels, a leader in A/B split testing and retargeting for push notification, SMS and mobile email messaging, to provide deep actionable analytics that can boost user engagement, conversions and revenues.

Beintoo partners with some of the world’s top app developers and publishers, including Halfbrick Studios, whose mega-hit games including Fruit Ninja and Jetpack Joyride have been downloaded over 500 million times.

New Webinar: Passbook Results Are In: What's Working, What's Not and What Next?

Although Passbook launched last September, it’s still a relatively new technology. In this webinar, hear real program results from early Passbook adopters such as Sears, NFL and Texas Roadhouse. Additionally, the lead mobile analyst from Gartner will share his thoughts about the Passbook opportunity for marketers and what’s ahead for Passbook and the mobile wallet landscape.

At the beginning of 2012, many companies set out to produce mobile apps for their business. A year later, and many apps are still under development and over budget. We believe 2012 was the year of “costly mobile experimentation.“

So, where does this leave companies as we begin 2013? We identified five mobile trends, based around the notion that marketers – not technology teams – will be tasked with creating mobile apps in the New Year.

Your customers are finding you faster than you can find them.

It’s what content marketing is all about: giving consumers reason to find you and reason to stay with you; accumulating useful content upon which to build a partnership of trust.

But in today’s attention-deficient world, you can’t count on consumers to engage with your content for more than moment, (and that’s if you’re lucky). They forget. They get distracted. They find a competitor’s site instead.

Somo (www.somoglobal.com), the largest independent global mobile marketing company, today announces the launch of its latest app, the Top Gear Aston Martin One-77 Special, produced for Top Gear Magazine.