By Bryce Marshall, Director of Strategic Services, Knotice

By Rick Joubert, Yonder Media

A few days ago I did a presentation at the Mobile Web Africa conference in Johannesburg.

The slideshow can be accessed here and the below is best read with the slides.

By Jeff Hasen, Chief Marketing Officer, HipCricket

Years from now, when the mobile phone really is the remote control for life, historians will best be in position to gauge the 2007-09 contributions of Steve Jobs and Apple's iPhone.

One may argue that the iPhone did more for the advancement of mobile marketing than any other piece of hardware.

By Jeff Hasen, Chief Marketing Officer, HipCricket

With time and budget being so precious, marketers considering using Twitter and/or mobile marketing must ask important questions: Are they interchangeable, complementary, or even necessary?

Have the days of the Sunday circular disappeared? As marketers seek new and innovative ways to reach the connected consumer, digital executives are deploying technologies that are displacing traditional methods of communicating with consumers in the offline world. Increasingly, consumers are turning to their mobile phones for information and offers on-the-go.

By Chris Glode - July 20, 2009

The new generation of mobile Web browsers provides the missing ingredient for marketers: location.

Ever heard this story? A customer walks past a Starbucks, receives a timely SMS alert with a coupon, and a full-on latté-sipping-fest ensues. This, we have been told, is the Promised Land of location-based mobile marketing.

Setting aside whether customers would embrace this type of experience, mobile technology limitations and platform fragmentation have currently constrained reach (read: how many customers are accessible).

By Mike Wehrs, President & CEO, Mobile Marketing Association

Brands and agencies recognize and agree that the mobile channel is a highly effective way to reach consumers. But the most successful campaigns are built on the understanding that the mobile channel isn't homogeneous. Instead, savvy brands and marketers know that it's actually a set of options, each with its own strengths and considerations that must be factored in to ensure a maximally effective campaign.

By Mike Wehrs, President & CEO, Mobile Marketing Association

By Mike Wehrs, President & CEO, Mobile Marketing Association

Protect consumers and you protect the opportunity. That maxim applies to mobile marketing, where U.S. expenditures on mobile marketing for 2009 are $ 1.7 billion, according to MMA research. This prediction is expected to grow by about 26 percent to $2.16 billion next year.

By Randy Haldeman, Chief Marketing Officer, Apptera