By Bryce Marshall

Director of Strategic Services, Knotice

Every first-year business student, aspiring entrepreneur and average consumer knows that competition in an open marketplace is a core value of capitalism and supports a free economy.

But in emerging new industries such as mobile marketing, upstart providers offering bargain-basement prices and substandard service can hurt not only our individual businesses, but our entire industry.

Mobile marketing, with its technological sophistication and as-yet-unimagined applications, is still misunderstood by most of the advertising world.

StratosHear AdRBT extends to Media Entertainment Industry
TV channel leverages the effectiveness of mobile audio ads (AdRBT) to drive up viewership

StratosHear Technologies today announced that its mobile audio advertising solution—AdRBT—has extended its reach to the Media and Entertainment Industry and has been used to successfully increase TV viewership. AdRBT represents a compelling and scalable new media platform founded on a very simple concept—audio ads replacing caller tunes periodically to deliver effective brand messages directly to consumers.

By John Giere, Senior Vice President, Products and Marketing, Openwave

The growth of mobile data services has taken a significant upward jump around the world. Operators are increasingly seeing demand for data services such as personal GPS systems, social networking, mobile Internet, and location based services to compete with core voice and messaging traffic.

By John Giere, Senior Vice President, Products and Marketing, Openwave

From smartphones to netbooks to tablets, we are in the midst of a market frenzy, as a new type of device seems to launch every week. The latest breed of mobile devices are lifestyle-built for consuming more and more data. As more people adopt these new devices, the closer we get to the ideal of consumer freedom: anytime, anywhere access to our information, entertainment and community.

By Ariya Priyasantha, Head of Couponing and Ticketing at 2ergo

The business case for mobile marketing has become extremely convincing, with some very impressive reports of huge ROIs from leading brands. Many recognize that the mobile phone as a marketing medium has become an effective way to reach a consumer base which is increasingly on the move and engaged with their mobile handsets.

By Andrew B. Morris, CEO & Founder, Morris Advisors, Inc.

By: Jeff Hayzlett, Chief Marketing Officer, Vice President, Eastman Kodak Company

Why mobile marketing?

2010 will not be the “Year of Mobile.” Why?  Well, we believe that the proverbial “Year of Mobile” came and went in 2009. While some were taking a wait-and-see approach, innovative advertisers were in market with creative, relevant and impactful mobile campaigns. They were building mobile sites and branded apps, and they were implementing mobile strategies.