The gaming market, especially mobile gaming, has been growing fast over recent years. Games are the most popular mobile app category in iTunes App Stores and gaming experts predict the mobile gaming market will double by 2016.
It’s likely that part of the growth of mobile gaming comes from increased accessibility, as smartphones and tablets become more common. These devices, which aren’t necessarily purchased to play games, have helped attract people who wouldn’t traditionally consider themselves to be gamers.
With a mobile device always on hand, our research shows that average game session time has increased significantly. In 2014 an average game session was 4 minutes and in May 2015 it stands at 4.7 minutes.