In the past, Sk:n Clinics used paid search to generate enquiries, directing potential customers to the website to fill in an online form and request a free consultation. Conversion rates on mobile were low however, due in large part to the brand’s lack of a mobile-specific website.

Mobile proves its power

ekmPowershop is a leading build-it-yourself e-commerce solution with over 12,000 customers in the UK and Europe. It allows businesses to build their own online shop and includes appealing templates, full hosting, free support and m-commerce functionality.

Over the past three years, ekmPowershop noticed a shift in the devices being used to access its site. In queries, clicks, impressions and ad CTR, there’s been a year on year decline in desktop of 4%, while smartphones and tablets are on the up with a year on year increase of 26.5% and 25.2% respectively.