Global

PT Toyota Astra Motor (Indonesia)

Industry Marketing Leaders from Ford, L’Oreal, Carbon, Northwestern Mutual, Monster, Petco, SmileDirectClub, Spotify, Teads and UM-Universal McCann Appointed to the MMA North America Board of Directors

Norm De Greve, CMO, CVS Health Corporation Assumes Role as Chair

NEW YORK (November 19, 2019) — As the only global industry-wide marketing and media trade group, today the MMA announced the appointment of 14 new industry leaders including marketers, technology enablers, media companies and agencies to the North America Board. Also, in keeping with the board’s marketer-led commitment, Norm De Greve, CMO, CVS Health Corporation takes the helm as Chair.

News Type:

MMA Press Release

Mindshare China is the Big Winner of 11 Awards at the MMA 2019 Smarties X and North America Awards Honoring Effective Mobile Marketing Campaigns

SMARTIES X Best in Show Awarded to Gud and Wunderman Thompson Brasil for “Rescue Dogz” and Pizza Pizza and Media Experts for “Blazing into Late-Night” wins North America Best in Show

Spotify, Mindshare, WundermanThompson Brasil, KFC and PepsiCo Receive Industry Awards

News Type:

MMA Press Release

MMA Publishes an Online Rich Communications Services (RCS) Resource Center to Provide Marketers with a Single, Comprehensive Guide to RCS Messaging

Supports the Roll-Out of Next Generation Messaging or SMS Services in Android Environments

News Type:

MMA Press Release

Fraud

MMA & Decision Lab: Ad Fraud India Report

The Mobile Marketing Association and Decision Lab Ad Fraud report is the most essential guide for every marketer, agency, tech-provider and publisher to understand the mobile marketing ecosystem. The report marks the coming together of one of the biggest global trade associations and market research companies and this endeavour benefits all stakeholders in the business.

Released:

November, 2019

Education Section:

Best Practices, Educational Documents, Guidelines, Research, Trends Reports

Region:

APAC, India, Global

Keywords:

Ad Fraud

MMA Mobile Report Argentina 2019

Smartgraphic

MMA Publishes First-Ever Multi-Touch Attribution Journey Map to Help Marketers Accelerate Successful Adoption of Marketing Measurement Model of the Future

Reinforces MMA’s Industry Leadership as the only Trade Group to Provide Actionable and Technical Guidance on how Advertisers can Improve Marketing Productivity and Maximize the Impact of their Media Mix

NEW YORK (October 18, 2019) – The MMA, the global trade group led by CMOs architecting the future of marketing, today released the first ever Multi-Touch Attribution (MTA) Journey Map, reinforcing marketing measurement as a top industry priority.

News Type:

MMA Press Release