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Beginner's Guide to Federated Learning & Differential Privacy

It should come as no surprise that the marketing industry is riding a wave of change. In the wake of prolific data breaches and prominent scandals, consumers are demanding better protection of their personal information. In response, lawmakers are listening, introducing expansive data privacy regulations. Marketers have had to re-assess the way we collect, disseminate, and store sensitive information—learning to put privacy at the forefront and leaving behind the insecure and invasive methods of yesteryears.

New market brief examines why international business calls to the U.S. may be inadvertently blocked and looks at how to address the potential issues

What’s the News: Legitimate calls originating outside the U.S. may be wrongly blocked by initiatives aimed at tackling illegal robocalls, creating a damaging impact on businesses.

Submitter's Company: 
iconectiv

Verification and Trust Required for Rising New Service to Reach its Full Potential

Submitter's Company: 
iconectiv

Tuesday, April 28, 2020 - 2:00pm to 3:00pm EDT

Google’s announcement to eventually replace third-party cookies is seen by some as a threat to a marketer’s ability to track, target, and measure consumer engagement across the open web. In reality, the death of the cookie was a long time coming and may actually provide a positive step forward toward a truly sustainable and transparent marketing ecosystem. But before the cookie-less future is here, we need to first understand what paths are available to not only sustain but grow business for marketers:
•    What data and technology will replace the third-party cookie?

Region: 
Speakers: 
SVP Product, GM Customer Experience
TransUnion
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Beverly Hills, CA - March 16, 2020 - Channel Factory, the world leader in brand suitability and ad performance on YouTube, today announced multiple important senior hires in sales and marketing roles. The company is rapidly expanding its global sales presence to nurture the growth of its end-to-end YouTube software and services business, and adding marketing talent to deepen its thought leadership prominence. All new US hires roll up under Jed Hartman, Chief Commercial Officer at Channel Factory, with EU additions under Mattias Spetz, MD Europe.

Submitter's Company: 
Channel Factory
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Thursday, May 7, 2020 - 2:00pm to 3:00pm EDT

As AI plays an increasingly pivotal role in marketing, from automating internal processes to powering conversations to uncovering insights about consumers, are brands maximizing what AI can do to boost the effectiveness of their campaign creative? Join IBM's Jamie Molnar​, Product Marketing, AI & Emerging Tech and Laura Jensen, Director, Digital Partnerships at Initiative as they explore the connections among AI, creative and ROI to help brands deploy more effective ad campaigns.

Key Takeaways:

Region: 
Speakers: 
Product Marketing, AI & Emerging Tech
The Weather Company
Director, Digital Partnership
Initiative
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Strategic Rebrand Embraces Nativex as Global Advertising Agency; Nativex To Provide Transparent, Omnichannel Buying Solution Through Its New Nativex Trading Desk. 

Submitter's Company: 
NativeX

Addressing the existing absence of ad delivery verification tools for the OOH space, foodpanda will benefit from increased end-to-end visibility of campaign performance

 

Submitter's Company: 
Aqilliz
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Strategic Rebrand Embraces Nativex as Global Advertising Agency; Nativex To Provide A Transparent, Omnichannel Buying Solution Through Its New Nativex Trading Desk.  

Submitter's Company: 
Nativex