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Videology Sees Near 5X Growth in Advanced Linear TV Advertising Inventory from Q1-Q3; Digital Video Campaigns Leverage TV Insights

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New York, November 9, 2016 – Videology – a leading software provider for converged TV and video advertising – today released its Q3 2016 U.S. Video At-A-Glance report. According to the report, Videology has seen a surge in programmatic enablement, as multiple TV supply sources in the open and private marketplace have made more impressions available. Since the launch of Videology’s DETV™ product, the number of impressions available to be bought on linear TV is estimated to have increased by more than 500%.
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Snap Inc.

Immersion Launches Haptic Ad Service Enabling “Touch Effects” in Mobile Video Ads

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Immersion
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Standards-based solution integrates seamlessly with existing work flows and greatly increases key advertising metrics
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Digital Ecommerce Executive Michael Jones Joins Reveal Mobile Advisory Board

Submitter's Company: 
Reveal Mobile
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In the last five years there has been a massive explosion of smartphones and app usage. The retail sector, quick to embrace digital and ecommerce, now seeks to make sense out of the growing mobile ecosystem. They’re particularly interested in location data generated by their online and in-store audiences.
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Webinar: Two Case Studies on Geotargeting

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This 30 minute webinar highlights two successful local mobile advertising campaigns that leveraged beacons and geotargeting.
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Introducing Flipboard Storyboard: A Robust Storytelling Platform for Brands

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Sephora First to Leverage “Personal Primetime” Through Flipboard StoryboardToday, Flipboard launches Storyboard™, a new ad experience that enables brands to tell powerful and complete narratives using multiple native formats—stitching together articles, images, animated .gifs, video, and audio— to the social magazine’s 90 million monthly readers. Sephora is among the first brand partners to roll out Storyboard campaigns, connecting with premium audiences while they’re engaging with stories about their passions and interests in a beautiful mobile environment.
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Cuisinart

Salesforce

Global
September 25-26, 2017 | New York City