September 15, 2015 – Global Sports Brand PUMA, in partnership with Blue 449 and Zenith Media, has teamed up with Blue Bite, the Mobile Standard in Out-of-Home™ and Austria-based mobile agency Loop, to create a one-of-a-kind campaign to promote PUMA’s latest sneaker, the Ignite XT and its brand ambassador partnerships with Usain Bolt and Rihanna.