With 55% of shoppers planning to purchase gift cards in the next few months, InMarket’s 2024 Gift Card Playbook contains key insights and recommendations to help marketers take advantage of the growing popularity of gift cards.
Insights include:
When consumers purchase the highest volume of gift cards
The average spend per consumers by gift card category
Strategies to target and engage gift card givers & purchasers
And more!
Download the report today!
Log in with your MMA membership to gain full access to member research.
Maximize 2024 success with InMarket’s 2024 Digital Marketing Playbook. Complete with 10 powerful strategies, the report contains the most important recommendations marketers need to drive success throughout the entire year.
Download today and unlock strategies including:
Geo-Contextual Advertising
Commerce Solutions
AI Everywhere
And more!
In addition, InMarket is here to take these strategies to the next level with a custom strategy session tailored around your 2024 marketing goals & KPIs! If interested, contact us at [email protected].
Log in with your MMA membership to gain full access to member research.
What role can a Data Quality Scoring framework play in resolving the Identity crisis now that the world has gone cookie-less and over 80 Identity related players have launched? How can such a framework be used to increase transparency and reduce compliance risk in MarTech?
Marketers are faced with a broad array of challenges that include the increasing dominance of the walled gardens, the growing regulatory risk based on new laws from various states and countries, and the elimination of the traditional cookie-based advertising identifiers. To solve for these issues, marketers are being encouraged to leverage their 1st party data and mix it with a variety of 2nd party and 3rd party data sources to achieve the necessary scale from which to execute their campaigns.
Released in July 2020, MediaMath’s whitepaper Preparing for a Post-Third-Party Cookie World: Identity & the Future of Online Advertising explains how identity works today so brands can be informed for tomorrow. The premise for the paper stems from a societal need for a thriving open ad-supported Web where publishers, brands and people all benefit from value exchange. We shared tips on what marketers can do today in order to not only prepare for future standards, but how they can help design a better ecosystem—one in which consumers continue to get the content they love while feeling certain that their data privacy is respected.
We are pleased to follow up to our “Identity 101” with this playbook, your guide on the available options that will empower you to take advantage of first-party identity, so that you can play a role in the mission to usher in a better ecosystem for brands, publishers and consumers.
Log in with your MMA membership to gain full access to member research.
Ad measurement firms have long preached the need for Brand Safety tools as a core pillar of digital ad campaign verification, to go along with viewability and IVT/bot detection. The ongoing evolution of privacy regulations like GDPR and CCPA have caused the entire marketing ecosystem to place a bigger focus on compliance preparation and internal documentation.
Over the course of time, cookies have become the bread and butter of the Internet. Most commonly used for identifying users online and providing a personalised browsing experience, cookies play an essential role in the machinery of digital marketing. However, not all cookies are created equally—for marketers, it is important to understand these differences in order to know how trustworthy your data is, and how relevant it is to your campaigns.
It should come as no surprise that the marketing industry is riding a wave of change. In the wake of prolific data breaches and prominent scandals, consumers are demanding better protection of their personal information. In response, lawmakers are listening, introducing expansive data privacy regulations. Marketers have had to re-assess the way we collect, disseminate, and store sensitive information—learning to put privacy at the forefront and leaving behind the insecure and invasive methods of yesteryears.
Discover how location intelligence produces powerful retail insights that can drive brand performance. Cuebiq and GasBuddy examined over 121 million consumer trips to C-Store and Fuel Retailers in 2017. Our latest Footfall Traffic Report sheds light on retail insights, consumer behaviors, trends and a 2018 forecast provided by CSP.
Key Retail Insights Include:
Retail Intelligence: How Brands Can Drive More Visits and Create a Better Consumer Experience
2017 in Review: Top Brands, Visit Trends, Consumer Habits, Shopping Preferences and More
2018 Forecast: Data & Analysis by CSP
Log in with your MMA membership to gain full access to member research.
