consumer preference | MMA

Foot Traffic Report: 2017 Year in Review & 2018 Forecast

Discover how location intelligence produces powerful retail insights that can drive brand performance. Cuebiq and GasBuddy examined over 121 million consumer trips to C-Store and Fuel Retailers in 2017. Our latest Footfall Traffic Report sheds light on retail insights, consumer behaviors, trends and a 2018 forecast provided by CSP.

Key Retail Insights Include:

Retail Intelligence: How Brands Can Drive More Visits and Create a  Better Consumer Experience

2017 in Review: Top Brands, Visit Trends, Consumer Habits,  Shopping Preferences and More

2018 Forecast: Data & Analysis by CSP

Research Type(s): 

The Impact of Mobile Marketing on Retailer Sales

Have you ever wondered how other retail marketers approach mobile marketing? RetailMeNot commissioned Kelton Global to survey 150 retailers on the impact mobile usage has on their marketing strategy both now and in the future. Additionally, consumers were surveyed on the significance that mobile marketing plays in their purchase decisions and how it affects their shopping journey. In this report, you’ll learn more about:

  •  What retailers can do to better reach their targeted audience
  •  The consumer desire for personalized, information-rich content
  •  How retailers can improve their overall mobile shopping experience
  •  What steps retailers and brands can take in order to effectively measure mobile marketing investments and improve sales, both online and in stores 

Velti releases "Mobile Whitebook 2013: Data, trends and best practice", in partnership with Econsultancy

Velti in partnership with Econsultancy publish their latest free mobile whitebook with truly actionable insight, assisting marketers to formulate an effective and accountable mobile strategy to target today’s consumers.
Combined research from leading industry statistics, primary data and analytics from Velti’s own platforms provides the latest insight into consumer preference, consumer habits and consumer devices. Also included: