Google Mobile Ads deliver 81% of visitors to Egyptair’s mobile site
Submitted by Matt Brocklehurst on Thu, 06/27/2013 - 04:52GOALS
- Serve the needs of on-the-move users
- Drive mobile traffic and conversions
APPROACH
- Built a mobile-specific site
- Invested in Click to Call search ads
RESULTS
- Mobile now comprises 10% of all online visitors
- Mobile conversions are increasing 10% each month
- 81% of mobile visitors are from Google Mobile Ads
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