Mobile Sophistication | MMA Global

Kontagent 2013 Mobile Customer Intelligence Executive Brief

Avoid the mobile trap.

Remember when consumers first began moving to the Web and businesses rushed in to capture that market? So many of them didn’t have a solid plan—and failed miserably. Now, we’re seeing the same blind rush into mobile. Are you falling into this trap?  Kontagent's 2013 Mobile Sophistication and Strategy Study found that two-thirds of brands are investing more heavily in mobile but admit they don’t know how to meet mobile consumer needs. Less than one-third even know the right metrics they need to track and measure. Download the complimentary executive report here.


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