Kontagent 2013 Mobile Customer Intelligence Executive Brief | MMA Global

Avoid the mobile trap.

Remember when consumers first began moving to the Web and businesses rushed in to capture that market? So many of them didn’t have a solid plan—and failed miserably. Now, we’re seeing the same blind rush into mobile. Are you falling into this trap?  Kontagent's 2013 Mobile Sophistication and Strategy Study found that two-thirds of brands are investing more heavily in mobile but admit they don’t know how to meet mobile consumer needs. Less than one-third even know the right metrics they need to track and measure. Download the complimentary executive report here.

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