Digital | MMA Global


2 min read
In the digital age, changes come fast and furious and if marketers do not keep up, well let’s just say they may be in for a rude awakening. As is usually the case, there are lots of changes afoot for marketers and while the big change has been delayed, there are still plenty of changes to be ready for.
Andrew McCauley
compliance safety, brand safety, mobile advertising, privacy

Ad measurement firms have long preached the need for Brand Safety tools as a core pillar of digital ad campaign verification, to go along with viewability and IVT/bot detection. The ongoing evolution of privacy regulations like GDPR and CCPA have caused the entire marketing ecosystem to place a bigger focus on compliance preparation and internal documentation.

The concept of ‘mobile first’ is no longer exclusive to technology-focused businesses and consumers, but is the default position for a growing number of internet users, who now consider smartphones and tablets essential to their daily lives. In this report, we examine key mobile behaviours that have propelled it to a primary platform, using 9 global markets (USA, Canada, UK, Spain, Italy, Brazil, Mexico, China and Indonesia) to demonstrate pockets of intense usage within a mobile hierarchy of needs. Download the report to learn more about how you can succeed in a mobile-first world:

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