a/b testing | MMA Global
Millennial on mobile device

There Is More to Engaging Millennials on Mobile than Kittens and Corgis

We are all well aware of millennials. Every article written in the past couple of years seems to be about them. I am one; you are one; crikey, the person next to you might even be one too. And yet marketers are still intimidated by these supposedly smart, self-absorbed creatures with the attention span of kittens (just as ruthless too) and the spending power of King Midas.
A Campaign Of One

A Campaign Of One

Let me tell you a (true) story that perfectly illustrates how powerful targeted, relevant marketing can be on mobile...

A cellular partner of Swrve's needed to rollout an upgrade campaign for the newly released iPhone6S. Specifically they wanted to lock in existing customers approaching the end of their contract term. They turned to Swrve to run this campaign through their mobile-app.

1) Personalized Campaigns

The most effective marketing is personalized marketing. Swrve makes targeting the right customers with personalized campaigns easy.

A/B Testing

A/B Testing - What Not To Do

Everybody is A/B testing these days. Or at least, it sometimes feels like that. That’s certainly a positive in one sense - making decisions on the back of user data rather than ‘the most persuasive person in the room’ is certainly a step in the right direction. Particularly on mobile, where one false move means an end to the consumer relationship, it’s worth getting experience perfect..

OtherLevels Announces Seamless Integration with Mobile Push for Amazon SNS API

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OtherLevels announced today that its sophisticated mobile message marketing platform works seamlessly with the recently released Mobile Push for Amazon Simple Notification Service (SNS) API.

Marketers now have a clear transition path from traditional Push Messaging services to a much more robust OtherLevels/Amazon SNS combination, enabling a full range of segmented targeting, retargeting, and A/B testing capabilities with Push and other types of mobile messaging.

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Analyzing Big Data for customer insight

Back in 2010, Google executive chairman Eric Schmidt forewarned of an impending data explosion. “Between the birth of the world and 2003, there were five exabytes of information created. We [now] create five exabytes every two days,” he said.

Last year, about 2.5 exabytes of data were being created daily, an amount that is expected to double roughly every three years. If you are unclear as to how large an exabtye is, it looks like this: 1,000,000,000,000,000,000. According to the Harvard Business Review, that is the equivalent of about 20 million filing cabinets’ worth of text.

Measuring Your Mobile Campaigns Beyond the Open Rate

What Marketers Need to Learn from Gaming

Humans have always been hardwired for the rush of a challenge and pride in beating opponents.  Now marketers are discovering the "power of play" to boost customer interaction.

How proper push messaging can keep your players engaged

Lessons from the Mcommerce Summit: State of Mobile Commerce 2013

Why does engagement matter? Because it drives customer satisfaction, utility and value.

And, according to Walgreens senior director of mobile commerce Tim McCauley, the best way to foster engagement with customers is through a multichannel marketing approach with mobile at its core.

This was a sentiment echoed by, well, nearly everyone who spoke last week at the Mcommerce Summit: State of Mobile Commerce 2013, organized by Mobile Commerce Daily.

Beintoo, OtherLevels Want to Boost User Engagement and Retention in Mobile Apps

Beintoo, a loyalty rewards and monetization platform for Web and mobile apps, is joining forces with OtherLevels, a leader in A/B split testing and retargeting for push notification, SMS and mobile email messaging, to provide deep actionable analytics that can boost user engagement, conversions and revenues.

Beintoo partners with some of the world’s top app developers and publishers, including Halfbrick Studios, whose mega-hit games including Fruit Ninja and Jetpack Joyride have been downloaded over 500 million times.