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MMA and IAB Release ‘Mobile Phone Creative Guidelines’ For Public Comment

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Guidelines to Empower Creative Groups by Reducing Industry Fragmentation 

New York, NY, 25 January 2013 With the rapid evolution of the mobile marketplace, there is a demand for standards and guidelines to unify the advertising industry. To expand on current industry accepted ad units, the Mobile Marketing Association (MMA) and the Interactive Advertising Bureau (IAB) today released “Mobile Phone Creative Guidelines” for public comment, simplifying the development of ad units across the industry.

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Updated Mobile Web Advertising Measurement Guidelines Released For Public Comment By IAB, MMA & MRC

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Revised Guidelines to Help Drive Mobile to Scale Through Measurement Standardization and Accountability

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