consumer behavior | MMA Global

consumer behavior

InMarket's 2022 QSR Fidelity Index

InMarket’s 2022 Quick-Service Restaurant (QSR) Fidelity Index report takes a look at the quarterly productivity and loyalty to national QSR chains to see how they performed throughout the year. 

Download the report now to unlock key insights including:

  • The quarterly Fidelity Index score for brands like McDonald’s, Wendy’s, and Sonic
  • The 2022 New Restaurant Fidelity Index score for QSR chains, which looks at the efficiency of chains’ new locations opened in 2022 
  • What chain has the highest percentage of loyal customers. 

And more! 

 

Download the report now!

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InMarket's 2022 Grocery Fidelity Index

InMarket’s 2022 Grocery Fidelity Index reports uncover the quarterly productivity and assess consumer loyalty across major grocers—including H-E-B, Publix, and Kroger—in 2022. 

 

Download the reports today and unlock powerful insights including:

  • Which grocers were the most productive in 2022 
  • How visitation to new grocery store locations compared to existing store locations in the fourth quarter
  • What GeoTypes are the most frequent visitors at the top grocery 

And more!

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InMarket's 2022 Holiday Shopping InSights

The holiday shopping season is nearly here! If you’re like 71% of the consumers InMarket surveyed, you most likely have already started your 2022 holiday shopping. 

InMarket’s Holiday Shopping InSights report unlocks key insights about how consumers plan to shop for gifts during the busiest shopping time of the year.

 Download the report and access findings like:

  • How much holiday shoppers plan to spend on gifts
  • How inflation is impacting consumer holiday budgets
  • What kind of gift cards gift givers plan to buy
  • And more!

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2020 Ramadan Insights by InMobi Pulse

With the holy month just around the corner, I am excited to share with you our annual 2020 Ramadan Insights Report. We spoke to over 1800 Indonesians to understand shifting consumer behaviour as well as expectations, and how they will influence marketing strategies across the region. 

Download your copy now to understand: 

  1. The aspirational Ramadan consumer 
  2. The emerging types of Ramadan shoppers 
  3. The role of mobile during Ramadan
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Foot Traffic Report: 2017 Year in Review & 2018 Forecast

Discover how location intelligence produces powerful retail insights that can drive brand performance. Cuebiq and GasBuddy examined over 121 million consumer trips to C-Store and Fuel Retailers in 2017. Our latest Footfall Traffic Report sheds light on retail insights, consumer behaviors, trends and a 2018 forecast provided by CSP.

Key Retail Insights Include:

Retail Intelligence: How Brands Can Drive More Visits and Create a  Better Consumer Experience

2017 in Review: Top Brands, Visit Trends, Consumer Habits,  Shopping Preferences and More

2018 Forecast: Data & Analysis by CSP

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5 Ways Publishers Can Use Location Data

Note: This article, authored by Antonio Tomarchio, Cuebiq CEO & Founder, was published on Adotas in November 2016. Most publishers understand the promise of location data, yet many have struggled with the question of how to apply and monetize such data in their own businesses.