Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Brand | Industry | Region | Points |
|---|---|---|---|---|
| 1 | Los Angeles Rams | Leisure & Entertainment | North America | 92.9 |
| 2 | Bank of America | Financial Services | North America | 56.5 |
| 3 | Gushers / Fruit by the Foot | Food | North America | 52.9 |
| 4 | Chevrolet | Automotive | North America | 50.0 |
| 4 | Dunkin’ | Retail | North America | 50.0 |
| 4 | Mental Health America | Non-profit, public sector & education | North America | 50.0 |
| 7 | ChapStick | Toiletries & Cosmetics | North America | 42.9 |
| 7 | Goodwill / The Ad Council | Non-profit, public sector & education | North America | 42.9 |
| 7 | Preparation H | Pharma & Healthcare | North America | 42.9 |
| 10 | Amelia Island Convention and Visitors Bureau | Travel, Transport & Tourism | North America | 42.2 |
| 11 | Zynga | Technology & Electronics | North America | 35.8 |
| 12 | Cadillac | Automotive | North America | 30.0 |
| 13 | Emergen-C | Pharma & Healthcare | North America | 25.8 |
| 13 | Excedrin | Pharma & Healthcare | North America | 25.8 |
| 13 | Sensodyne | Toiletries & Cosmetics | North America | 25.8 |
| 13 | TUMS | Pharma & Healthcare | North America | 25.8 |
| 17 | Sparkling Ice | Soft Drinks | North America | 25.0 |
| 18 | IBM Watson | Technology & Electronics | North America | 21.5 |
| 19 | Paramount | Media & Publishing | North America | 18.6 |
| 20 | Nicorette | Pharma & Healthcare | North America | 17.2 |
| 20 | No Kid Hungry | Non-profit, public sector & education | North America | 17.2 |
| 22 | Kotex | Toiletries & Cosmetics | North America | 13.6 |
| 23 | Doritos | Food | North America | 10.0 |
| 24 | Cerveza Victoria | Alcoholic Drinks | North America | 8.6 |
| 24 | JBS | Food | North America | 8.6 |
| 24 | OAK + FORT | Clothing & Accessories | North America | 8.6 |
| 24 | UFC | Leisure & Entertainment | North America | 8.6 |
| 24 | Univision | Media & Publishing | North America | 8.6 |
| 29 | Sprite | Soft Drinks | North America | 5.0 |
| 30 | AT&T | Media & Publishing | North America | 4.3 |
| 30 | Butterfinger | Food | North America | 4.3 |
| 30 | STIHL | Technology & Electronics | North America | 4.3 |