Overview | MMA Global

Business Impact Index

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.

In partnership with:

Warc

Top Advertisers - North America 2020

RankAdvertiserRegionPoints
1 GlaxoSmithKline North America 206.2
2 Los Angeles Rams North America 92.9
3 General Motors North America 80.0
4 Bank of America North America 56.5
5 General Mills North America 52.9
6 Dunkin' Brands North America 50.0
6 Mental Health America North America 50.0
8 Goodwill North America 42.9
8 The Ad Council North America 42.9
10 Amelia Island Convention and Visitors Bureau North America 42.2
11 Zynga North America 35.8
12 Talking Rain North America 25.0
13 IBM North America 21.5
14 Paramount Pictures North America 18.6
15 No Kid Hungry North America 17.2
16 Kimberly-Clark North America 13.6
17 PepsiCo North America 10.0
18 Anheuser-Busch InBev North America 8.6
18 Endeavor North America 8.6
18 ForgeLight North America 8.6
18 JBS North America 8.6
18 OAK + FORT North America 8.6
18 Searchlight Capital North America 8.6
24 Coca-Cola Company, The North America 5.0
25 AT&T North America 4.3
25 Ferrero International North America 4.3
25 STIHL North America 4.3