Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Advertiser | Region | Points |
|---|---|---|---|
| 1 | GlaxoSmithKline | North America | 206.2 |
| 2 | Los Angeles Rams | North America | 92.9 |
| 3 | General Motors | North America | 80.0 |
| 4 | Bank of America | North America | 56.5 |
| 5 | General Mills | North America | 52.9 |
| 6 | Dunkin' Brands | North America | 50.0 |
| 6 | Mental Health America | North America | 50.0 |
| 8 | Goodwill | North America | 42.9 |
| 8 | The Ad Council | North America | 42.9 |
| 10 | Amelia Island Convention and Visitors Bureau | North America | 42.2 |
| 11 | Zynga | North America | 35.8 |
| 12 | Talking Rain | North America | 25.0 |
| 13 | IBM | North America | 21.5 |
| 14 | Paramount Pictures | North America | 18.6 |
| 15 | No Kid Hungry | North America | 17.2 |
| 16 | Kimberly-Clark | North America | 13.6 |
| 17 | PepsiCo | North America | 10.0 |
| 18 | Anheuser-Busch InBev | North America | 8.6 |
| 18 | Endeavor | North America | 8.6 |
| 18 | ForgeLight | North America | 8.6 |
| 18 | JBS | North America | 8.6 |
| 18 | OAK + FORT | North America | 8.6 |
| 18 | Searchlight Capital | North America | 8.6 |
| 24 | Coca-Cola Company, The | North America | 5.0 |
| 25 | AT&T | North America | 4.3 |
| 25 | Ferrero International | North America | 4.3 |
| 25 | STIHL | North America | 4.3 |