PepsiCo

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Campaigns and Awards 2020

Campaign Name	Brand	Advertiser	Agency	Location	Category	Awards Program	Awards Won
Lane - Embrace The Soul Of North Social Life Culture	Pepsi	PepsiCo	Dentsu Redder	Vietnam	Product / Services Launch, Brand Awareness	Smarties APAC	Bronze, Finalist
Lane - Embrace The Soul Of North Social Life Culture	Pepsi	PepsiCo	Mindshare	Vietnam	Product / Services Launch, Brand Awareness	Smarties APAC	Bronze, Finalist
Lime Flavour	Pepsi	PepsiCo	Mindshare	Thailand	Mobile Social, Innovation & Creativity	Smarties APAC	Finalist (2)
Lime Flavour	Pepsi	PepsiCo	Twitter	Thailand	Mobile Social, Innovation & Creativity	Smarties APAC	Finalist (2)
4 Seasons DOOH and Mobile Banners	Lay's	PepsiCo	OMD	Turkey	Location Based Services or Targeting	Smarties EMEA	Silver
Mustache	Cheetos	PepsiCo	OMD	Turkey	Brand Awareness, Mobile Social, Mobile Video	Smarties EMEA	Gold, Silver (2)
Mustache	Cheetos	PepsiCo	AdColony	Turkey	Brand Awareness, Mobile Social, Mobile Video	Smarties EMEA	Gold, Silver (2)
Rock Scissors Paw	Cheetos	PepsiCo	OMD	Turkey	Product / Services Launch	Smarties EMEA	Finalist
4 Seasons DOOH and Mobile Banners	Lay's	PepsiCo	OMD	Turkey	Location Based Services or Targeting	Smarties Turkey	Silver
Most Popular IG Live Integration	PepsiCo	PepsiCo	OLIVER	Turkey	Mobile Social, Customer Experience, Mobile Native	Smarties Turkey	Bronze (2), Finalist
Most Popular IG Live Integration	PepsiCo	PepsiCo	Pure	Turkey	Mobile Social, Customer Experience, Mobile Native	Smarties Turkey	Bronze (2), Finalist
Most Popular IG Live Integration	PepsiCo	PepsiCo	OMD	Turkey	Mobile Social, Customer Experience, Mobile Native	Smarties Turkey	Bronze (2), Finalist
Mustache	Cheetos	PepsiCo	OMD	Turkey	Innovation, Brand Awareness, Mobile Social, Mobile Video	Smarties Turkey	Silver (3), Bronze
Mustache	Cheetos	PepsiCo	AdColony	Turkey	Innovation, Brand Awareness, Mobile Social, Mobile Video	Smarties Turkey	Silver (3), Bronze
Rock Scissors Paw	Cheetos	PepsiCo	OMD	Turkey	Product / Services Launch	Smarties Turkey	Bronze
Conversational Commerce	Pepsi	PepsiCo	Mindshare	Vietnam	Lead Generation / Direct Response / Conversions	Smarties Vietnam	Finalist
Delightful Summer Melodies	Tea+	PepsiCo	Mindshare	Vietnam	Mobile Audio / Voice	Smarties Vietnam	Bronze
Delightful Summer Melodies	Tea+	PepsiCo	Adtima	Vietnam	Mobile Audio / Voice	Smarties Vietnam	Bronze
Follow Me Don’t Cha	Tea+	PepsiCo	Mindshare	Vietnam	Most Engaging Mobile Creative	Smarties Vietnam	Finalist
Follow Me Don’t Cha	Tea+	PepsiCo	Innity	Vietnam	Most Engaging Mobile Creative	Smarties Vietnam	Finalist
Heat shock or Chi shock?	Tea+	PepsiCo	Mindshare	Vietnam	Most Engaging Mobile Creative	Smarties Vietnam	Finalist
Heat shock or Chi shock?	Tea+	PepsiCo	Adtima	Vietnam	Most Engaging Mobile Creative	Smarties Vietnam	Finalist
Heat shock or Chi shock?	Tea+	PepsiCo	Innity	Vietnam	Most Engaging Mobile Creative	Smarties Vietnam	Finalist
Lane - Embrace The Soul Of North Social Life Culture	Pepsi	PepsiCo	Dentsu Redder	Vietnam	Brand Awareness	Smarties Vietnam	Finalist
Lane - Embrace The Soul Of North Social Life Culture	Pepsi	PepsiCo	Mindshare	Vietnam	Brand Awareness	Smarties Vietnam	Finalist
Sell Away Your Grudges For Tet	Mirinda	PepsiCo	Dentsu Redder	Vietnam	Cross Media, Best Data Driven Display Creative	Smarties Vietnam	Gold, Finalist
Sell Away Your Grudges For Tet	Mirinda	PepsiCo	Mindshare	Vietnam	Cross Media, Best Data Driven Display Creative	Smarties Vietnam	Gold, Finalist
Shoo Away The Heat	7 Up	PepsiCo	Mindshare	Vietnam	Promotion, Seamless Consumer Experience	Smarties Vietnam	Finalist (2)
Shoo Away The Heat	7 Up	PepsiCo	Innity	Vietnam	Promotion, Seamless Consumer Experience	Smarties Vietnam	Finalist (2)
Stay Fit @Home – The New Norm in Social Distancing	Revive	PepsiCo	Mindshare	Vietnam	Mobile Video	Smarties Vietnam	Bronze
Stay Fit @Home – The New Norm in Social Distancing	Revive	PepsiCo	Innity	Vietnam	Mobile Video	Smarties Vietnam	Bronze
Stay Fit @Home – The New Norm in Social Distancing	Revive	PepsiCo	Admicro	Vietnam	Mobile Video	Smarties Vietnam	Bronze
Your Everyday Life Is A Sport	Revive	PepsiCo	Dentsu Redder	Vietnam	Product / Services Launch	Smarties Vietnam	Bronze
Your Everyday Life Is A Sport	Revive	PepsiCo	Mindshare	Vietnam	Product / Services Launch	Smarties Vietnam	Bronze
4 Seasons DOOH and Mobile Banners	Lay's	PepsiCo	OMD	Turkey	Digital Out-of-Home (DOOH), Location Based Services or Targeting	Smarties X	Gold, Bronze
4 Seasons DOOH and Mobile Banners	Lay's	PepsiCo	The Gang	Turkey	Digital Out-of-Home (DOOH), Location Based Services or Targeting	Smarties X	Gold, Bronze
A fund raising Initiative to provide 2.5 million meals In India	Pepsi	PepsiCo	Mindshare	India	Social Good	Smarties X	Gold
A fund raising Initiative to provide 2.5 million meals In India	Pepsi	PepsiCo	Wunderman Thompson	India	Social Good	Smarties X	Gold
Doritos x Illegal Civ	Doritos	PepsiCo	Uproxx	USA	Brand Awareness	Smarties X	Bronze
Doritos x Illegal Civ	Doritos	PepsiCo	The Content Collective	USA	Brand Awareness	Smarties X	Bronze
When Indian Youth practiced The New Normal With Swag	Pepsi	PepsiCo	Mindshare	India	Social Distancing, User Generated	Smarties X	Gold (2)
When Indian Youth practiced The New Normal With Swag	Pepsi	PepsiCo	Autumn Worldwide	India	Social Distancing, User Generated	Smarties X	Gold (2)