Business Impact Index | MMA

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

2020 Winners

    Advertiser
    Global
    Brand
    Global
    Agency Network
    Global
    Holding Company
    Global
    Creative Agency
    Global
    Media Agency
    Global
    Digital/Specialist Agency
    Global
    Solution Provider
    Global
    Advertiser
    North America
    Brand
    North America
    Creative Agency
    North America
    Media Agency
    North America
    Digital/Specialist Agency
    North America
    Enabling Technology
    North America
    Advertiser
    EMEA
    Brand
    EMEA
    Creative Agency
    EMEA
    Media Agency
    EMEA
    Digital/Specialist Agency
    EMEA
    Enabling Technology
    EMEA
    Advertiser
    APAC
    Brand
    APAC
    Creative Agency
    APAC
    Media Agency
    APAC
    Digital/Specialist Agency
    APAC
    Enabling Technology
    APAC

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers, brands and solution providers driving significant business impact.

In partnership with:

Warc

Top Advertisers - EMEA 2020

Filter by Region / Country
RankAdvertiserRegionPoints
1 Unilever EMEA 433.1
2 Coca-Cola Company, The EMEA 298.0
3 PepsiCo EMEA 212.3
4 İşbank EMEA 169.6
5 Sabancı Holding EMEA 156.6
6 Dimes EMEA 148.3
7 Mars EMEA 121.2
8 Vodafone EMEA 116.5
9 McDonald's EMEA 115.0
10 Nestlé EMEA 100.5
11 Yapı Kredi EMEA 99.1
12 Bayer Group EMEA 82.8
13 RAKBANK EMEA 80.8
14 Nando's EMEA 80.2
15 App Samurai EMEA 74.1
16 GlaxoSmithKline EMEA 72.6
17 Tiger Brands EMEA 70.5
18 Kimberly-Clark EMEA 66.2
19 Turkcell Holding EMEA 65.4
20 Etisalat EMEA 64.6
21 Shoprite Holdings EMEA 64.1
22 Heineken EMEA 54.0
23 Yalı Spor EMEA 49.7
24 Procter & Gamble EMEA 49.6
25 MTN Group EMEA 48.6
26 Saudi Telecom Company EMEA 40.4
27 adidas EMEA 40.1
27 Digicel Group EMEA 40.1
27 Johnson & Johnson EMEA 40.1
27 Pick n Pay EMEA 40.1
31 Emirates NBD EMEA 38.2
32 sahibinden.com EMEA 36.6
33 ByteDance EMEA 36.3
33 Sony EMEA 36.3
35 Reckitt Benckiser EMEA 34.5
36 Dubai Holding EMEA 32.3
37 Anheuser-Busch InBev EMEA 32.1
37 Pentair EMEA 32.1
37 South Africa National Department of Health EMEA 32.1
40 The Ford Motor Company EMEA 28.9
41 Yum! Brands EMEA 25.6
42 Fiat Chrysler Automobiles EMEA 24.2
43 Health & Welfare SETA EMEA 24.0
43 MatchKit.co EMEA 24.0
43 Sanlam EMEA 24.0
43 Tongaat Hulett EMEA 24.0
47 Renault EMEA 20.5
48 Pernod Ricard EMEA 17.1
48 Samsung EMEA 17.1
50 Almarai EMEA 16.2
50 Aujan Group Holding EMEA 16.2
50 Church & Dwight EMEA 16.2
50 Kimberly-Clark EMEA 16.2
50 National Bank of Kuwait EMEA 16.2
55 Colgate-Palmolive Company EMEA 16.0
55 LUMA EMEA 16.0
55 Petrol Ofisi EMEA 16.0
55 Remgro EMEA 16.0
59 Naspers EMEA 12.8
60 Garanti BBVA EMEA 12.6
61 Daimler EMEA 12.3
62 Hakuhodo DY Holdings EMEA 8.5
62 Rich’s EMEA 8.5
62 Telefónica EMEA 8.5
65 Business and Arts EMEA 8.0
65 DoÄŸanlar Holding EMEA 8.0
65 Pepkor EMEA 8.0
65 Volkswagen Group EMEA 8.0
69 World Travel and Tourism Council EMEA 5.0
70 Nike EMEA 4.3
70 Telecoming EMEA 4.3
72 Arcelik Pazarlama EMEA 4.0
72 DoÄŸan Online EMEA 4.0
72 Hopi EMEA 4.0
72 Koç Holding EMEA 4.0