Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Advertiser | Region | Points |
|---|---|---|---|
| 1 | Unilever | EMEA | 1345.2 |
| 2 | PepsiCo | EMEA | 218.5 |
| 3 | Sabancı Holding | EMEA | 204.2 |
| 4 | Eczacıbaşı Group | EMEA | 187.2 |
| 5 | Koç Holding | EMEA | 156.7 |
| 6 | adidas | EMEA | 148.2 |
| 7 | Government of Saudi Arabia | EMEA | 147.2 |
| 8 | Vodafone | EMEA | 126.4 |
| 9 | The Coca-Cola Company | EMEA | 110.4 |
| 10 | Bayer Group | EMEA | 106.4 |
| 11 | Amazon | EMEA | 88.7 |
| 12 | Yıldız Holding | EMEA | 85.7 |
| 13 | DİMES | EMEA | 77.9 |
| 14 | L'Oréal | EMEA | 76.5 |
| 15 | Hinz&Kunzt | EMEA | 70.3 |
| 16 | Reckitt | EMEA | 69.1 |
| 17 | Restaurant Brands International | EMEA | 64.2 |
| 18 | Ceconomy AG | EMEA | 59.1 |
| 19 | Miral Asset Management | EMEA | 55.0 |
| 20 | Nestlé | EMEA | 48.1 |
| 21 | Carrefour | EMEA | 43.8 |
| 22 | Domino's Pizza | EMEA | 42.0 |
| 22 | GMG | EMEA | 42.0 |
| 22 | La SPA | EMEA | 42.0 |
| 22 | Nando's | EMEA | 42.0 |
| 26 | Deutsche Lufthansa | EMEA | 40.3 |
| 26 | Junge Helden e.V. | EMEA | 40.3 |
| 26 | Sony | EMEA | 40.3 |
| 29 | Dyson | EMEA | 40.1 |
| 29 | Mastercard | EMEA | 40.1 |
| 29 | Samsung | EMEA | 40.1 |
| 32 | Mondelēz International | EMEA | 36.9 |
| 33 | Anadolu Grubu | EMEA | 29.2 |
| 33 | iGA Istanbul Airport | EMEA | 29.2 |
| 35 | İşbank | EMEA | 25.8 |
| 36 | AHR Valley Wine Region | EMEA | 24.2 |
| 36 | Deutsche Telekom | EMEA | 24.2 |
| 36 | McDonald's | EMEA | 24.2 |
| 36 | Volkswagen Group | EMEA | 24.2 |
| 40 | Government of United Arab Emirates | EMEA | 24.1 |
| 41 | Turkcell | EMEA | 20.2 |
| 42 | Association Familiale Mulliez | EMEA | 20.1 |
| 42 | Nippon Paint Holdings Co. Ltd | EMEA | 20.1 |
| 44 | ClimatePartner | EMEA | 18.1 |
| 45 | Mabina Gioiell | EMEA | 17.6 |
| 46 | Digicel | EMEA | 16.8 |
| 46 | e.l.f. Cosmetics | EMEA | 16.8 |
| 46 | MultiChoice | EMEA | 16.8 |
| 49 | The Ford Motor Company | EMEA | 16.5 |
| 49 | Yum! Brands | EMEA | 16.5 |
| 51 | Allianz | EMEA | 16.4 |
| 52 | Albrecht Discounts | EMEA | 16.1 |
| 52 | ARTE | EMEA | 16.1 |
| 52 | Maxingvest | EMEA | 16.1 |
| 52 | Rossmann | EMEA | 16.1 |
| 52 | Spotify | EMEA | 16.1 |
| 52 | Zurich | EMEA | 16.1 |
| 58 | ING Group | EMEA | 16.0 |
| 58 | LC Waikiki | EMEA | 16.0 |
| 60 | Aksoy Group | EMEA | 12.6 |
| 61 | HP Inc. | EMEA | 12.3 |
| 62 | BMW | EMEA | 12.2 |
| 63 | Bilyoner | EMEA | 12.0 |
| 63 | Yataş | EMEA | 12.0 |
| 65 | Brennans Bakeries | EMEA | 8.4 |
| 65 | Dimes | EMEA | 8.4 |
| 65 | Gamelight | EMEA | 8.4 |
| 65 | Tiger Brands | EMEA | 8.4 |
| 65 | Walmart | EMEA | 8.4 |
| 70 | Nesine.com | EMEA | 8.2 |
| 70 | Turkish Airlines | EMEA | 8.2 |
| 72 | Angelini Industries | EMEA | 8.1 |
| 72 | Annemarie Börlind | EMEA | 8.1 |
| 72 | Sandoz | EMEA | 8.1 |
| 75 | Bank Audi | EMEA | 8.0 |
| 75 | Boyner Group | EMEA | 8.0 |
| 75 | Esas Holding | EMEA | 8.0 |
| 75 | Eti | EMEA | 8.0 |
| 75 | Fiat Chrysler Automobiles | EMEA | 8.0 |
| 75 | Getir | EMEA | 8.0 |
| 75 | Gilead Sciences | EMEA | 8.0 |
| 75 | Koton | EMEA | 8.0 |
| 75 | Stellantis | EMEA | 8.0 |
| 84 | Absa Group | EMEA | 4.2 |
| 84 | Diane von Furstenberg | EMEA | 4.2 |
| 84 | Middle East Healthcare | EMEA | 4.2 |
| 84 | Sanofi | EMEA | 4.2 |
| 84 | Trailfinders | EMEA | 4.2 |
| 84 | Wolseley | EMEA | 4.2 |
| 90 | BNP Paribas | EMEA | 4.0 |
| 90 | Dot Incorporation | EMEA | 4.0 |
| 90 | Procter & Gamble | EMEA | 4.0 |
| 90 | Red Bull | EMEA | 4.0 |
| 90 | Sözer Jewelry | EMEA | 4.0 |
| 90 | TapNation | EMEA | 4.0 |
| 90 | Yamaha Motor Company | EMEA | 4.0 |