| Overall Rank: | 1 |
| Points: | 697.7 |
| Awards Won: | 160 |
| Finalist(s) Achieved: | 192 |
| Best in Show(s) Won: | 3 |
| Gold(s) Won: | 32 |
| Silver(s) Won: | 80 |
| Bronze(s) Won: | 45 |
| Region: | EMEA |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Killer recipes | Unilever Food Solutions | Unilever | Mindshare | China | Consumer Promotions | Smarties X | Silver |
Killer recipes | Unilever Food Solutions | Unilever | UNITE | China | Consumer Promotions | Smarties X | Silver |
Killer recipes | Unilever Food Solutions | Unilever | dentsu MB | China | Consumer Promotions | Smarties X | Silver |
#Unstoppable China | Lux | Unilever | Mindshare | Singapore | Social Impact / Not-For-Profit | Smarties X | Finalist |
#Unstoppable China | Lux | Unilever | Wunderman Thompson | Singapore | Social Impact / Not-For-Profit | Smarties X | Finalist |
From Battle to Bottle: Clear China's eSports Breakthrough | Clear | Unilever | Mindshare | China | Cross Mobile Integration, Contextual / Native Advertising | Smarties X | Silver, Finalist |
From Battle to Bottle: Clear China's eSports Breakthrough | Clear | Unilever | Shanghai Chiyang Culture Media | China | Cross Mobile Integration, Contextual / Native Advertising | Smarties X | Silver, Finalist |
From Battle to Bottle: Clear China's eSports Breakthrough | Clear | Unilever | UNITE | China | Cross Mobile Integration, Contextual / Native Advertising | Smarties X | Silver, Finalist |
Stay At Home | Lipton | Unilever | Magna | Egypt | Contextual / Native Advertising | Smarties X | Finalist |
Stay At Home | Lipton | Unilever | Silverpush | Egypt | Contextual / Native Advertising | Smarties X | Finalist |
More More - Rexona | Rexona | Unilever | Magna | Egypt | Cross Channel Integration | Smarties X | Finalist |
Hair Rewind Women's Day | Dove | Unilever | T&A Ogilvy | Vietnam | Machine Learning and AI | Smarties X | Gold |
Headsmart: Easing Soccer Fans' Anxiety with AI | Clear | Unilever | Mindshare | Indonesia | Social Media Marketing | Smarties X | Finalist |
Headsmart: Easing Soccer Fans' Anxiety with AI | Clear | Unilever | Goal | Indonesia | Social Media Marketing | Smarties X | Finalist |
5 Lipton Cups That Will Make Your Day | Lipton | Unilever | Mindshare | Vietnam | Machine Learning and AI | Smarties X | Finalist |
Hijacking Live Game with Real-Time Prediction | Clear | Unilever | Mindshare | Vietnam | Cross Mobile Integration, Contextual / Native Advertising | Smarties X | Silver, Finalist |
Hijacking Live Game with Real-Time Prediction | Clear | Unilever | Alta | Vietnam | Cross Mobile Integration, Contextual / Native Advertising | Smarties X | Silver, Finalist |
Hijacking Live Game with Real-Time Prediction | Clear | Unilever | E-Sport | Vietnam | Cross Mobile Integration, Contextual / Native Advertising | Smarties X | Silver, Finalist |
Covid-19 Hyper Alert System | Lifebuoy | Unilever | Mindshare | Vietnam | Social Impact / Not-For-Profit, Brand Activism | Smarties X | Silver, Bronze |
Covid-19 Hyper Alert System | Lifebuoy | Unilever | Biz Eyes | Vietnam | Social Impact / Not-For-Profit, Brand Activism | Smarties X | Silver, Bronze |
Covid-19 Hyper Alert System | Lifebuoy | Unilever | Creative Hunts | Vietnam | Social Impact / Not-For-Profit, Brand Activism | Smarties X | Silver, Bronze |
Stamina Meter - A new currency in town! | Boost | Unilever | Mindshare | India | Brand Experience | Smarties X | Finalist |
Stamina Meter - A new currency in town! | Boost | Unilever | Sportz Interactive | India | Brand Experience | Smarties X | Finalist |
Stamina Meter - A new currency in town! | Boost | Unilever | Disney+ Hotstar | India | Brand Experience | Smarties X | Finalist |
Every Prayer Starts with a Clean Pair of Hands | Lifebuoy | Unilever | Mindshare | Vietnam | Social Impact / Not-For-Profit | Smarties X | Silver |
Every Prayer Starts with a Clean Pair of Hands | Lifebuoy | Unilever | Vietnam | Social Impact / Not-For-Profit | Smarties X | Silver | |
Every Prayer Starts with a Clean Pair of Hands | Lifebuoy | Unilever | Biz Eyes | Vietnam | Social Impact / Not-For-Profit | Smarties X | Silver |
Every Prayer Starts with a Clean Pair of Hands | Lifebuoy | Unilever | Creative Hunts | Vietnam | Social Impact / Not-For-Profit | Smarties X | Silver |
#CheckYourself | Dove | Unilever | Mindshare | Sweden | XR Technology – (AR/VR/MR) | Smarties X | Gold |
Safety4All - Love, Like Safety, Does Not Discriminate | Lifebuoy | Unilever | Mindshare | Vietnam | Consumer Promotions, Lead Generation, Product / Service Launch | Smarties X | Silver (2), Bronze |
Safety4All - Love, Like Safety, Does Not Discriminate | Lifebuoy | Unilever | Creative Hunts | Vietnam | Consumer Promotions, Lead Generation, Product / Service Launch | Smarties X | Silver (2), Bronze |
Disinfection Alert System | Domex | Unilever | Mindshare | India | Location Targeting | Smarties X | Silver |
Killer recipes | Unilever Food Solutions | Unilever | Mindshare | China | Consumer Promotions, Best in Show, Lead Generation | Smarties APAC | Best in Show, Gold (2) |
Killer recipes | Unilever Food Solutions | Unilever | UNITE | China | Consumer Promotions, Best in Show, Lead Generation | Smarties APAC | Best in Show, Gold (2) |
Killer recipes | Unilever Food Solutions | Unilever | dentsu MB | China | Consumer Promotions, Best in Show, Lead Generation | Smarties APAC | Best in Show, Gold (2) |
#Unstoppable China | Lux | Unilever | Mindshare | China | Cross Channel Integration, Cross Mobile Integration | Smarties APAC | Bronze, Finalist |
#Unstoppable China | Lux | Unilever | Wunderman Thompson | China | Cross Channel Integration, Cross Mobile Integration | Smarties APAC | Bronze, Finalist |
Thermal Scan For Hidden Bacteria | Clear | Unilever | Mindshare | India | Programmatic and Machine Learning | Smarties APAC | Finalist |
Thermal Scan For Hidden Bacteria | Clear | Unilever | POKKT | India | Programmatic and Machine Learning | Smarties APAC | Finalist |
From Battle to Bottle: Clear China's eSports Breakthrough | Clear | Unilever | Mindshare | China | Gaming / Gamification & E-Sports | Smarties APAC | Silver |
From Battle to Bottle: Clear China's eSports Breakthrough | Clear | Unilever | Shanghai Chiyang Culture Media | China | Gaming / Gamification & E-Sports | Smarties APAC | Silver |
From Battle to Bottle: Clear China's eSports Breakthrough | Clear | Unilever | UNITE | China | Gaming / Gamification & E-Sports | Smarties APAC | Silver |
Women's Day campaign | Love Beauty and Planet | Unilever | T&A Ogilvy | Vietnam | Best Brand Experience in Mobile Rich Media, Programmatic and Machine Learning | Smarties APAC | Finalist (2) |
Whitening Launching | Closeup | Unilever | T&A Ogilvy | Vietnam | Best use of Branded Content | Smarties APAC | Finalist |
Whitening Launching | Closeup | Unilever | Mindshare | Vietnam | Best use of Branded Content | Smarties APAC | Finalist |
Vietnam Tet Campaign | Comfort | Unilever | T&A Ogilvy | Vietnam | Product / Service Launch | Smarties APAC | Finalist |
Headsmart: Easing Soccer Fans' Anxiety with AI | Clear | Unilever | Mindshare | Indonesia | Data/Insights | Smarties APAC | Finalist |
Headsmart: Easing Soccer Fans' Anxiety with AI | Clear | Unilever | Goal | Indonesia | Data/Insights | Smarties APAC | Finalist |
U-Win: Connecting with consumers through unique value exchange | Unilever | Unilever | Mindshare | Philippines | Lead Generation | Smarties APAC | Bronze |
U-Win: Connecting with consumers through unique value exchange | Unilever | Unilever | InMobi | Philippines | Lead Generation | Smarties APAC | Bronze |
Hijacking Live Game with Real-Time Prediction | Clear | Unilever | Mindshare | Vietnam | Gaming / Gamification & E-Sports, Innovation | Smarties APAC | Finalist (2) |
Hijacking Live Game with Real-Time Prediction | Clear | Unilever | Alta | Vietnam | Gaming / Gamification & E-Sports, Innovation | Smarties APAC | Finalist (2) |
Hijacking Live Game with Real-Time Prediction | Clear | Unilever | E-Sport | Vietnam | Gaming / Gamification & E-Sports, Innovation | Smarties APAC | Finalist (2) |
Talking Man-to-Man: A Passion to Sales Story | Clear | Unilever | Mindshare | Vietnam | Location Targeting, Mobile App (includes mCommerce Solutions) | Smarties APAC | Finalist (2) |
Stamina Meter - A new currency in town! | Boost | Unilever | Mindshare | India | Best use of Branded Content, Data/Insights, Innovation | Smarties APAC | Silver, Bronze (2) |
Stamina Meter - A new currency in town! | Boost | Unilever | Sportz Interactive | India | Best use of Branded Content, Data/Insights, Innovation | Smarties APAC | Silver, Bronze (2) |
Stamina Meter - A new currency in town! | Boost | Unilever | Disney+ Hotstar | India | Best use of Branded Content, Data/Insights, Innovation | Smarties APAC | Silver, Bronze (2) |
Be The Star: First Ever Online Celebrity Search with Eskinol Naturals | Eskinol | Unilever | Mindshare | Philippines | Mobile App (includes mCommerce Solutions) | Smarties APAC | Bronze |
Be The Star: First Ever Online Celebrity Search with Eskinol Naturals | Eskinol | Unilever | ABS-CBN Corporation | Philippines | Mobile App (includes mCommerce Solutions) | Smarties APAC | Bronze |
#RealMomsVillage Chatbot: A Data-Driven Campaign Recognizing Moms' Needs | Baby Dove | Unilever | Mindshare | Philippines | Lead Generation | Smarties APAC | Silver |
#StopTheBeautyTest | Dove | Unilever | Mindshare | India | Cross Channel Integration | Smarties APAC | Finalist |
#StopTheBeautyTest | Dove | Unilever | Shaadi.com | India | Cross Channel Integration | Smarties APAC | Finalist |
Covid-19 Hyper Alert System | Lifebuoy | Unilever | Mindshare | Vietnam | Best Data Driven Display Creative, Programmatic and Machine Learning | Smarties APAC | Silver, Bronze |
Covid-19 Hyper Alert System | Lifebuoy | Unilever | Biz Eyes | Vietnam | Best Data Driven Display Creative, Programmatic and Machine Learning | Smarties APAC | Silver, Bronze |
Covid-19 Hyper Alert System | Lifebuoy | Unilever | Creative Hunts | Vietnam | Best Data Driven Display Creative, Programmatic and Machine Learning | Smarties APAC | Silver, Bronze |
Every Prayer Starts with a Clean Pair of Hands | Lifebuoy | Unilever | Mindshare | Vietnam | Consumer Promotions, Social Media Marketing | Smarties APAC | Gold, Silver |
Every Prayer Starts with a Clean Pair of Hands | Lifebuoy | Unilever | Vietnam | Consumer Promotions, Social Media Marketing | Smarties APAC | Gold, Silver | |
Every Prayer Starts with a Clean Pair of Hands | Lifebuoy | Unilever | Biz Eyes | Vietnam | Consumer Promotions, Social Media Marketing | Smarties APAC | Gold, Silver |
Every Prayer Starts with a Clean Pair of Hands | Lifebuoy | Unilever | Creative Hunts | Vietnam | Consumer Promotions, Social Media Marketing | Smarties APAC | Gold, Silver |
How Vietnam Contained COVID-19 | Lifebuoy | Unilever | Mindshare | Vietnam | Social Impact / Not-For-Profit | Smarties APAC | Silver |
How Vietnam Contained COVID-19 | Lifebuoy | Unilever | Biz Eyes | Vietnam | Social Impact / Not-For-Profit | Smarties APAC | Silver |
How Vietnam Contained COVID-19 | Lifebuoy | Unilever | Creative Hunts | Vietnam | Social Impact / Not-For-Profit | Smarties APAC | Silver |
Safety4All - Love, Like Safety, Does Not Discriminate | Lifebuoy | Unilever | Mindshare | Vietnam | Product / Service Launch | Smarties APAC | Finalist |
Safety4All - Love, Like Safety, Does Not Discriminate | Lifebuoy | Unilever | Creative Hunts | Vietnam | Product / Service Launch | Smarties APAC | Finalist |
Disinfection Alert System | Domex | Unilever | Mindshare | India | Best Data Driven Display Creative | Smarties APAC | Silver |
Disinfection Alert System | Domex | Unilever | InMobi | India | Best Data Driven Display Creative | Smarties APAC | Silver |
Degree INC | Degree | Unilever | Wunderman Thompson | Argentina | Innovation | Smarties Hispanic LATAM | Gold |
#CleanseToCare | Dove | Unilever | OLIVER Brazil | Brazil | Brand Experience, Social Media Marketing | Smarties Brazil | Finalist (2) |
#CleanseToCare | Dove | Unilever | Brazil | Brand Experience, Social Media Marketing | Smarties Brazil | Finalist (2) | |
Fans That Sweat | OMO | Unilever | eBrainz | Brazil | Gaming / Gamification & E-Sports | Smarties Brazil | Finalist |
Exchange of Channels | Rexona | Unilever | Energy BBDO | Brazil | Social Media Marketing | Smarties Brazil | Finalist |
Exchange of Channels | Rexona | Unilever | Initiative | Brazil | Social Media Marketing | Smarties Brazil | Finalist |
#MoveaAtHome | Rexona | Unilever | Energy BBDO | Brazil | Social Media Marketing | Smarties Brazil | Finalist |
#MoveaAtHome | Rexona | Unilever | Squid | Brazil | Social Media Marketing | Smarties Brazil | Finalist |
#MoveaAtHome | Rexona | Unilever | CUBOCC | Brazil | Social Media Marketing | Smarties Brazil | Finalist |
#MoveaAtHome | Rexona | Unilever | F.biz | Brazil | Social Media Marketing | Smarties Brazil | Finalist |
Algida'yla Tatlıya BaÄŸla! - End It Up with Algida! | Algida | Unilever | Standby Creative Group | Turkey | Data/Insights, Lead Generation / Direct Response / Conversions, Video Advertising | Smarties EMEA | Silver, Bronze (2) |
Algida'yla Tatlıya BaÄŸla! - End It Up with Algida! | Algida | Unilever | Mindshare | Turkey | Data/Insights, Lead Generation / Direct Response / Conversions, Video Advertising | Smarties EMEA | Silver, Bronze (2) |
Let's Play with Max Stage | Algida Max | Unilever | Standby Creative Group | Turkey | Inclusivity (during the pandemic), Social Responsibility, Brand Experience | Smarties EMEA | Gold (2), Finalist |
Let's Play with Max Stage | Algida Max | Unilever | Narkoz | Turkey | Inclusivity (during the pandemic), Social Responsibility, Brand Experience | Smarties EMEA | Gold (2), Finalist |
#CheckYourself | Dove | Unilever | Mindshare | Sweden | Social Media Marketing, Brand Experience | Smarties EMEA | Gold, Finalist |
#CheckYourself | Dove | Unilever | Snap Inc | Sweden | Social Media Marketing, Brand Experience | Smarties EMEA | Gold, Finalist |
#CheckYourself | Dove | Unilever | Atomic Digital Design | Sweden | Social Media Marketing, Brand Experience | Smarties EMEA | Gold, Finalist |
40th Month of dental prevention by Mentadent – Mentadent Hub | Mentadent | Unilever | Mindshare | Italy | Social Media Marketing | Smarties EMEA | Finalist |
Go Big or Go Home | Big Bold | Unilever | Mindshare | Turkey | User Generated / Influencer Marketing | Smarties EMEA | Finalist |
Boom Mate | Boom Boom | Unilever | Mindshare | Turkey | Gaming / Gamification & E-Sports, User Generated / Influencer Marketing, Technology Innovation | Smarties EMEA | Finalist (3) |
Survivor | Yumoş | Unilever | Wunderman Thompson | Turkey | Consumer Promotions, Customer Experience, Gaming / Gamification & E-Sports, Innovation, Brand Experience, Technology Innovation | Smarties EMEA | Silver (3), Bronze, Finalist (2) |
Building | Yumoş | Unilever | Wunderman Thompson | Turkey | Brand Experience, User Generated / Influencer Marketing, Inclusivity (during the pandemic) | Smarties EMEA | Silver, Bronze, Finalist |
Detergent Integrated Campaign | Yumoş | Unilever | Wunderman Thompson | Turkey | Brand Experience | Smarties EMEA | Finalist |
The Right Click | Axe | Unilever | Mindshare | India | Best use of Branded Content | Smarties India | Silver |
Stamina Meter - A new currency in town! | Boost | Unilever | Mindshare | India | Contextual / Native Advertising, Best use of Branded Content, Brand Awareness / Experience, Best Data Driven Display Creative | Smarties India | Gold (2), Silver, Finalist |
Stamina Meter - A new currency in town! | Boost | Unilever | Sportz Interactive | India | Contextual / Native Advertising, Best use of Branded Content, Brand Awareness / Experience, Best Data Driven Display Creative | Smarties India | Gold (2), Silver, Finalist |
Stamina Meter - A new currency in town! | Boost | Unilever | Disney+ Hotstar | India | Contextual / Native Advertising, Best use of Branded Content, Brand Awareness / Experience, Best Data Driven Display Creative | Smarties India | Gold (2), Silver, Finalist |
Essentials On Wheels | Unilever | Unilever | Mindshare | India | Mobile App (includes mCommerce Solutions) | Smarties India | Finalist |
#StopTheBeautyTest | Dove | Unilever | Mindshare | India | Cross Channel Integration | Smarties India | Gold |
#StopTheBeautyTest | Dove | Unilever | Shaadi.com | India | Cross Channel Integration | Smarties India | Gold |
Disinfection Alert System | Domex | Unilever | Mindshare | India | Best Brand Experience in Mobile Rich Media | Smarties India | Silver |
Disinfection Alert System | Domex | Unilever | InMobi | India | Best Brand Experience in Mobile Rich Media | Smarties India | Silver |
Beat The Bacteria | Vim | Unilever | Mindshare | India | Most Engaging Mobile Creative | Smarties India | Silver |
Beat The Bacteria | Vim | Unilever | InMobi | India | Most Engaging Mobile Creative | Smarties India | Silver |
Bringing Offline Dental Care to Users on Mobile | Pepsodent | Unilever | Mindshare | Indonesia | Location Targeting, Seamless Consumer Experience | Smarties Indonesia | Finalist (2) |
Bringing Offline Dental Care to Users on Mobile | Pepsodent | Unilever | InMobi | Indonesia | Location Targeting, Seamless Consumer Experience | Smarties Indonesia | Finalist (2) |
Lifebuoy arms Indonesians against COVID with the power of real-time data | Lifebuoy | Unilever | Mindshare | Indonesia | Video Advertising, Best Data Driven Display Creative | Smarties Indonesia | Silver, Finalist |
Lifebuoy arms Indonesians against COVID with the power of real-time data | Lifebuoy | Unilever | InMobi | Indonesia | Video Advertising, Best Data Driven Display Creative | Smarties Indonesia | Silver, Finalist |
Delivers Beauty With a Boost | Pond's | Unilever | Mindshare | Indonesia | Gaming / Gamification & E-Sports, Best Brand Experience in Mobile Rich Media, Best Data Driven Display Creative | Smarties Indonesia | Finalist (3) |
Delivers Beauty With a Boost | Pond's | Unilever | Digital Turbine | Indonesia | Gaming / Gamification & E-Sports, Best Brand Experience in Mobile Rich Media, Best Data Driven Display Creative | Smarties Indonesia | Finalist (3) |
Cooking Up a Winning Storm with Royco Juara NutriMenu Mobile Campaign | Royco | Unilever | Mindshare | Indonesia | Lead Generation, Most Engaging Mobile Creative | Smarties Indonesia | Finalist (2) |
Cooking Up a Winning Storm with Royco Juara NutriMenu Mobile Campaign | Royco | Unilever | Digital Turbine | Indonesia | Lead Generation, Most Engaging Mobile Creative | Smarties Indonesia | Finalist (2) |
Cooking Up a Winning Storm with Royco Juara NutriMenu Mobile Campaign | Royco | Unilever | TADA | Indonesia | Lead Generation, Most Engaging Mobile Creative | Smarties Indonesia | Finalist (2) |
Cooking Up a Winning Storm with Royco Juara NutriMenu Mobile Campaign | Royco | Unilever | Reprise | Indonesia | Lead Generation, Most Engaging Mobile Creative | Smarties Indonesia | Finalist (2) |
Indonesian Street Flavours Come Online with Festival Jajanan Bango | Bango | Unilever | Mindshare | Indonesia | Brand Awareness / Experience | Smarties Indonesia | Finalist |
Indonesian Street Flavours Come Online with Festival Jajanan Bango | Bango | Unilever | Digital Turbine | Indonesia | Brand Awareness / Experience | Smarties Indonesia | Finalist |
Age Miracle #SekarangUntukNanti | Pond's | Unilever | Ogilvy | Indonesia | Video Advertising | Smarties Indonesia | Bronze |
Age Miracle #SekarangUntukNanti | Pond's | Unilever | Mindshare | Indonesia | Video Advertising | Smarties Indonesia | Bronze |
Philosophy | Kopi Negeri | Unilever | Mindshare | Indonesia | Product / Service Launch, Cross Channel Integration | Smarties Indonesia | Silver, Bronze |
Philosophy | Kopi Negeri | Unilever | Spotx | Indonesia | Product / Service Launch, Cross Channel Integration | Smarties Indonesia | Silver, Bronze |
Philosophy | Kopi Negeri | Unilever | Social Catalyzer | Indonesia | Product / Service Launch, Cross Channel Integration | Smarties Indonesia | Silver, Bronze |
Happiness delivered home | Walls | Unilever | Mindshare | Indonesia | Lead Generation, Cross Mobile Integration | Smarties Indonesia | Silver, Bronze |
Let Children Play | Paddle Pop | Unilever | Mindshare | Indonesia | Consumer Promotions | Smarties Indonesia | Silver |
Let Children Play | Paddle Pop | Unilever | Emtek Digital | Indonesia | Consumer Promotions | Smarties Indonesia | Silver |
InDEOnesia | Rexona | Unilever | Mindshare | Indonesia | Lead Generation, Consumer Promotions | Smarties Indonesia | Finalist (2) |
InDEOnesia | Rexona | Unilever | InMobi | Indonesia | Lead Generation, Consumer Promotions | Smarties Indonesia | Finalist (2) |
InDEOnesia | Rexona | Unilever | Oliver Agency | Indonesia | Lead Generation, Consumer Promotions | Smarties Indonesia | Finalist (2) |
World Oral Health Day Campaign | Pepsodent | Unilever | Mindshare | Indonesia | Cross Mobile Integration | Smarties Indonesia | Finalist |
World Oral Health Day Campaign | Pepsodent | Unilever | RCTI | Indonesia | Cross Mobile Integration | Smarties Indonesia | Finalist |
World Oral Health Day Campaign | Pepsodent | Unilever | The Trade Desk | Indonesia | Cross Mobile Integration | Smarties Indonesia | Finalist |
World Oral Health Day Campaign | Pepsodent | Unilever | Vidio | Indonesia | Cross Mobile Integration | Smarties Indonesia | Finalist |
World Oral Health Day Campaign | Pepsodent | Unilever | KOL | Indonesia | Cross Mobile Integration | Smarties Indonesia | Finalist |
Super Hair Super Day | Dove | Unilever | Mindshare | Indonesia | Product / Service Launch | Smarties Indonesia | Finalist |
Super Hair Super Day | Dove | Unilever | Fimela | Indonesia | Product / Service Launch | Smarties Indonesia | Finalist |
Super Hair Super Day | Dove | Unilever | Vidio | Indonesia | Product / Service Launch | Smarties Indonesia | Finalist |
Brightest Squad Hunt | Rexona | Unilever | Mindshare | Indonesia | Cross Mobile Integration | Smarties Indonesia | Finalist |
Brightest Squad Hunt | Rexona | Unilever | Emtek Digital | Indonesia | Cross Mobile Integration | Smarties Indonesia | Finalist |
Berkah Rasa Satu Meja (A Blessing of Taste on the Same Table) | Sariwangi / Buavita / Bango / Royco / Jawara | Unilever | Mindshare | Indonesia | Social Impact / Not-For-Profit, Programmatic and Machine Learning | Smarties Indonesia | Finalist (2) |
Berkah Rasa Satu Meja (A Blessing of Taste on the Same Table) | Sariwangi / Buavita / Bango / Royco / Jawara | Unilever | The Trade Desk | Indonesia | Social Impact / Not-For-Profit, Programmatic and Machine Learning | Smarties Indonesia | Finalist (2) |
Berkah Rasa Satu Meja (A Blessing of Taste on the Same Table) | Sariwangi / Buavita / Bango / Royco / Jawara | Unilever | Indonesia | Social Impact / Not-For-Profit, Programmatic and Machine Learning | Smarties Indonesia | Finalist (2) | |
Berkah Rasa Satu Meja (A Blessing of Taste on the Same Table) | Sariwangi / Buavita / Bango / Royco / Jawara | Unilever | Digital Turbine | Indonesia | Social Impact / Not-For-Profit, Programmatic and Machine Learning | Smarties Indonesia | Finalist (2) |
Berkah Rasa Satu Meja (A Blessing of Taste on the Same Table) | Sariwangi / Buavita / Bango / Royco / Jawara | Unilever | WOOP | Indonesia | Social Impact / Not-For-Profit, Programmatic and Machine Learning | Smarties Indonesia | Finalist (2) |
Berkah Rasa Satu Meja (A Blessing of Taste on the Same Table) | Sariwangi / Buavita / Bango / Royco / Jawara | Unilever | KOL | Indonesia | Social Impact / Not-For-Profit, Programmatic and Machine Learning | Smarties Indonesia | Finalist (2) |
Survivor | Yumoş | Unilever | Wunderman Thompson | Turkey | Consumer Promotions, Cross Channel Integration, Gaming / Gamification & E-Sports, Technology Innovation, Brand Experience, Innovation | Smarties Turkey | Silver (2), Bronze (2), Finalist (2) |
Building | Yumoş | Unilever | Wunderman Thompson | Turkey | Brand Experience, Cross Channel Integration, User Generated / Influencer Marketing, Inclusivity (during the pandemic) | Smarties Turkey | Gold, Silver, Bronze, Finalist |
Detergent Integrated Campaign | Yumoş | Unilever | Wunderman Thompson | Turkey | Brand Experience | Smarties Turkey | Finalist |
Compete with generations | Algida Maraş Usulü | Unilever | Standby Creative Group | Turkey | Consumer Promotions, Social Media Marketing, Social Commerce, User Generated / Influencer Marketing, Customer Experience | Smarties Turkey | Silver, Finalist (4) |
Compete with generations | Algida Maraş Usulü | Unilever | Boomads | Turkey | Consumer Promotions, Social Media Marketing, Social Commerce, User Generated / Influencer Marketing, Customer Experience | Smarties Turkey | Silver, Finalist (4) |
Big Bold - Go Big or Go Home | Algida | Unilever | Mindshare | Turkey | Brand Experience | Smarties Turkey | Finalist |
Boom Mate | Boom Boom | Unilever | Mindshare | Turkey | Gaming / Gamification & E-Sports, Contextual / Native Advertising, User Generated / Influencer Marketing | Smarties Turkey | Finalist (3) |
Win with Algida | Algida | Unilever | Mindshare | Turkey | Customer Experience, Innovation, Technology Innovation | Smarties Turkey | Silver, Finalist (2) |
Win with Algida | Algida | Unilever | Kaizen Technology | Turkey | Customer Experience, Innovation, Technology Innovation | Smarties Turkey | Silver, Finalist (2) |
Let's Play with Max Stage | Algida Max | Unilever | Standby Creative Group | Turkey | Inclusivity (during the pandemic), Social Responsibility | Smarties Turkey | Bronze (2) |
Let's Play with Max Stage | Algida Max | Unilever | Narkoz | Turkey | Inclusivity (during the pandemic), Social Responsibility | Smarties Turkey | Bronze (2) |
Algida'yla Tatlıya BaÄŸla! - End It Up with Algida! | Algida | Unilever | Standby Creative Group | Turkey | Data/Insights, Lead Generation / Direct Response / Conversions | Smarties Turkey | Silver (2), Bronze |
Algida'yla Tatlıya BaÄŸla! - End It Up with Algida! | Algida | Unilever | Mindshare | Turkey | Data/Insights, Lead Generation / Direct Response / Conversions | Smarties Turkey | Silver (2), Bronze |
Killer recipes | Unilever Food Solutions | Unilever | Mindshare | China | Lead Generation / Direct Response / Conversions / Promotion, Relationship Building / CRM, Data/Insights | Smarties China | Gold (3) |
From Battle to Bottle: Clear China's eSports Breakthrough | Clear | Unilever | Mindshare | China | Mobile Gaming, Gamification & E-Sports | Smarties China | Bronze |
Wuhu Rewards | Wuhu Rewards | Unilever | Oliver South Africa | South Africa | Product Services Launch, Mobile App, Innovation | Smarties South Africa | Finalist (3) |
Make Taste Not Waste | Hellmann's | Unilever | Digitas Liquorice | South Africa | Brand Awareness, Social Media Marketing, Mobile Video | Smarties South Africa | Finalist (3) |
Loving Local | whatsfordinner | Unilever | Digitas Liquorice | South Africa | Brand Awareness, Social Media Marketing, Mobile Video | Smarties South Africa | Finalist (3) |
Black Friday | Wuhu Rewards | Unilever | Oliver South Africa | South Africa | Brand Awareness, Social Media Marketing, Influencer Marketing | Smarties South Africa | Finalist (3) |
Choose Joy | OLA South Africa | Unilever | Oliver South Africa | South Africa | Brand Awareness, Promotion, Influencer Marketing | Smarties South Africa | Finalist (3) |
Move More At Home | Shield | Unilever | Oliver South Africa | South Africa | Influencer Marketing, Brand Awareness, Social Media Marketing, Influencer Marketing | Smarties South Africa | Silver, Finalist (3) |
Aromat Comedy Club Season 2 | Aromat | Unilever | Oliver South Africa | South Africa | Promotion, Brand Awareness, Pendoring Multilingual Marketing Efficiency Award, Social Media Marketing, Product Services Launch, Innovation, TechInnovation | Smarties South Africa | Bronze, Finalist (6) |
Play More, Learn More | OMO | Unilever | Oliver South Africa | South Africa | Brand Purpose, Brand Awareness, Product Services Launch | Smarties South Africa | Silver, Finalist (2) |
Born This Way | Lux | Unilever | PHD | South Africa | Brand Awareness, Social Media Marketing, MobileSearch | Smarties South Africa | Silver, Finalist (2) |
Born This Way | Lux | Unilever | Edelman | South Africa | Brand Awareness, Social Media Marketing, MobileSearch | Smarties South Africa | Silver, Finalist (2) |
Born This Way | Lux | Unilever | Wunderman Thompson | South Africa | Brand Awareness, Social Media Marketing, MobileSearch | Smarties South Africa | Silver, Finalist (2) |
#BeautyAtHomeWithU | Unilever | Unilever | PHD | South Africa | Social Commerce | Smarties South Africa | Finalist |
Crowdsourcing Data | Wuhu Rewards | Unilever | Oliver South Africa | South Africa | Lead Generation/DirectResponse/Conversions, Contextual Native Advertising | Smarties South Africa | Finalist (3) |
Crowdsourcing Data | Wuhu Rewards | Unilever | HD Media | South Africa | Lead Generation/DirectResponse/Conversions, Contextual Native Advertising | Smarties South Africa | Finalist (3) |
All Day Protection (Precision Targeting) | Shield | Unilever | Oliver South Africa | South Africa | Lead Generation/DirectResponse/Conversions, Innovation, Data Insights | Smarties South Africa | Finalist (2) |
Instagram Stickers | OMO | Unilever | Oliver South Africa | South Africa | Brand Awareness, Social Media Marketing | Smarties South Africa | Finalist (2) |
InMobi Proves the Value of Mobile Branding for Unilever’s Knorr | Knorr | Unilever | Magna | United Arab Emirates | Video Advertising, Brand Experience, mCommerce, Innovation, Data/Insights | Smarties MENA | Silver, Bronze, Finalist (3) |
InMobi Proves the Value of Mobile Branding for Unilever’s Knorr | Knorr | Unilever | InMobi | United Arab Emirates | Video Advertising, Brand Experience, mCommerce, Innovation, Data/Insights | Smarties MENA | Silver, Bronze, Finalist (3) |
InMobi Leverages Rich Media to Increase Brand Awareness and Engagement with Lux by Unilever | Lux | Unilever | Magna | United Arab Emirates | Data/Insights, eCommerce (pivoting during the pandemic) | Smarties MENA | Finalist (2) |
InMobi Leverages Rich Media to Increase Brand Awareness and Engagement with Lux by Unilever | Lux | Unilever | InMobi | United Arab Emirates | Data/Insights, eCommerce (pivoting during the pandemic) | Smarties MENA | Finalist (2) |