MMA Smarties Business Impact Index - MMA Smarties Business Impact Index - Rankings Detail | MMA Global

Top Advertisers - EMEA 2021

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Unilever


Overall Rank: 1
Points: 697.7
Awards Won: 160
Finalist(s) Achieved: 192

Best in Show(s) Won: 3
Gold(s) Won: 32
Silver(s) Won: 80
Bronze(s) Won: 45
Region: EMEA

Campaigns and Awards 2021

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won

Killer recipes

Unilever Food Solutions

Unilever

Mindshare

China

Consumer Promotions

Smarties X

Silver

Killer recipes

Unilever Food Solutions

Unilever

UNITE

China

Consumer Promotions

Smarties X

Silver

Killer recipes

Unilever Food Solutions

Unilever

dentsu MB

China

Consumer Promotions

Smarties X

Silver

#Unstoppable China

Lux

Unilever

Mindshare

Singapore

Social Impact / Not-For-Profit

Smarties X

Finalist

#Unstoppable China

Lux

Unilever

Wunderman Thompson

Singapore

Social Impact / Not-For-Profit

Smarties X

Finalist

From Battle to Bottle: Clear China's eSports Breakthrough

Clear

Unilever

Mindshare

China

Cross Mobile Integration, Contextual / Native Advertising

Smarties X

Silver, Finalist

From Battle to Bottle: Clear China's eSports Breakthrough

Clear

Unilever

Shanghai Chiyang Culture Media

China

Cross Mobile Integration, Contextual / Native Advertising

Smarties X

Silver, Finalist

From Battle to Bottle: Clear China's eSports Breakthrough

Clear

Unilever

UNITE

China

Cross Mobile Integration, Contextual / Native Advertising

Smarties X

Silver, Finalist

Stay At Home

Lipton

Unilever

Magna

Egypt

Contextual / Native Advertising

Smarties X

Finalist

Stay At Home

Lipton

Unilever

Silverpush

Egypt

Contextual / Native Advertising

Smarties X

Finalist

More More - Rexona

Rexona

Unilever

Magna

Egypt

Cross Channel Integration

Smarties X

Finalist

Hair Rewind Women's Day

Dove

Unilever

T&A Ogilvy

Vietnam

Machine Learning and AI

Smarties X

Gold

Headsmart: Easing Soccer Fans' Anxiety with AI

Clear

Unilever

Mindshare

Indonesia

Social Media Marketing

Smarties X

Finalist

Headsmart: Easing Soccer Fans' Anxiety with AI

Clear

Unilever

Goal

Indonesia

Social Media Marketing

Smarties X

Finalist

5 Lipton Cups That Will Make Your Day

Lipton

Unilever

Mindshare

Vietnam

Machine Learning and AI

Smarties X

Finalist

Hijacking Live Game with Real-Time Prediction

Clear

Unilever

Mindshare

Vietnam

Cross Mobile Integration, Contextual / Native Advertising

Smarties X

Silver, Finalist

Hijacking Live Game with Real-Time Prediction

Clear

Unilever

Alta

Vietnam

Cross Mobile Integration, Contextual / Native Advertising

Smarties X

Silver, Finalist

Hijacking Live Game with Real-Time Prediction

Clear

Unilever

E-Sport

Vietnam

Cross Mobile Integration, Contextual / Native Advertising

Smarties X

Silver, Finalist

Covid-19 Hyper Alert System

Lifebuoy

Unilever

Mindshare

Vietnam

Social Impact / Not-For-Profit, Brand Activism

Smarties X

Silver, Bronze

Covid-19 Hyper Alert System

Lifebuoy

Unilever

Biz Eyes

Vietnam

Social Impact / Not-For-Profit, Brand Activism

Smarties X

Silver, Bronze

Covid-19 Hyper Alert System

Lifebuoy

Unilever

Creative Hunts

Vietnam

Social Impact / Not-For-Profit, Brand Activism

Smarties X

Silver, Bronze

Stamina Meter - A new currency in town!

Boost

Unilever

Mindshare

India

Brand Experience

Smarties X

Finalist

Stamina Meter - A new currency in town!

Boost

Unilever

Sportz Interactive

India

Brand Experience

Smarties X

Finalist

Stamina Meter - A new currency in town!

Boost

Unilever

Disney+ Hotstar

India

Brand Experience

Smarties X

Finalist

Every Prayer Starts with a Clean Pair of Hands

Lifebuoy

Unilever

Mindshare

Vietnam

Social Impact / Not-For-Profit

Smarties X

Silver

Every Prayer Starts with a Clean Pair of Hands

Lifebuoy

Unilever

Facebook

Vietnam

Social Impact / Not-For-Profit

Smarties X

Silver

Every Prayer Starts with a Clean Pair of Hands

Lifebuoy

Unilever

Biz Eyes

Vietnam

Social Impact / Not-For-Profit

Smarties X

Silver

Every Prayer Starts with a Clean Pair of Hands

Lifebuoy

Unilever

Creative Hunts

Vietnam

Social Impact / Not-For-Profit

Smarties X

Silver

#CheckYourself

Dove

Unilever

Mindshare

Sweden

XR Technology – (AR/VR/MR)

Smarties X

Gold

Safety4All - Love, Like Safety, Does Not Discriminate

Lifebuoy

Unilever

Mindshare

Vietnam

Consumer Promotions, Lead Generation, Product / Service Launch

Smarties X

Silver (2), Bronze

Safety4All - Love, Like Safety, Does Not Discriminate

Lifebuoy

Unilever

Creative Hunts

Vietnam

Consumer Promotions, Lead Generation, Product / Service Launch

Smarties X

Silver (2), Bronze

Disinfection Alert System

Domex

Unilever

Mindshare

India

Location Targeting

Smarties X

Silver

Killer recipes

Unilever Food Solutions

Unilever

Mindshare

China

Consumer Promotions, Best in Show, Lead Generation

Smarties APAC

Best in Show, Gold (2)

Killer recipes

Unilever Food Solutions

Unilever

UNITE

China

Consumer Promotions, Best in Show, Lead Generation

Smarties APAC

Best in Show, Gold (2)

Killer recipes

Unilever Food Solutions

Unilever

dentsu MB

China

Consumer Promotions, Best in Show, Lead Generation

Smarties APAC

Best in Show, Gold (2)

#Unstoppable China

Lux

Unilever

Mindshare

China

Cross Channel Integration, Cross Mobile Integration

Smarties APAC

Bronze, Finalist

#Unstoppable China

Lux

Unilever

Wunderman Thompson

China

Cross Channel Integration, Cross Mobile Integration

Smarties APAC

Bronze, Finalist

Thermal Scan For Hidden Bacteria

Clear

Unilever

Mindshare

India

Programmatic and Machine Learning

Smarties APAC

Finalist

Thermal Scan For Hidden Bacteria

Clear

Unilever

POKKT

India

Programmatic and Machine Learning

Smarties APAC

Finalist

From Battle to Bottle: Clear China's eSports Breakthrough

Clear

Unilever

Mindshare

China

Gaming / Gamification & E-Sports

Smarties APAC

Silver

From Battle to Bottle: Clear China's eSports Breakthrough

Clear

Unilever

Shanghai Chiyang Culture Media

China

Gaming / Gamification & E-Sports

Smarties APAC

Silver

From Battle to Bottle: Clear China's eSports Breakthrough

Clear

Unilever

UNITE

China

Gaming / Gamification & E-Sports

Smarties APAC

Silver

Women's Day campaign

Love Beauty and Planet

Unilever

T&A Ogilvy

Vietnam

Best Brand Experience in Mobile Rich Media, Programmatic and Machine Learning

Smarties APAC

Finalist (2)

Whitening Launching

Closeup

Unilever

T&A Ogilvy

Vietnam

Best use of Branded Content

Smarties APAC

Finalist

Whitening Launching

Closeup

Unilever

Mindshare

Vietnam

Best use of Branded Content

Smarties APAC

Finalist

Vietnam Tet Campaign

Comfort

Unilever

T&A Ogilvy

Vietnam

Product / Service Launch

Smarties APAC

Finalist

Headsmart: Easing Soccer Fans' Anxiety with AI

Clear

Unilever

Mindshare

Indonesia

Data/Insights

Smarties APAC

Finalist

Headsmart: Easing Soccer Fans' Anxiety with AI

Clear

Unilever

Goal

Indonesia

Data/Insights

Smarties APAC

Finalist

U-Win: Connecting with consumers through unique value exchange

Unilever

Unilever

Mindshare

Philippines

Lead Generation

Smarties APAC

Bronze

U-Win: Connecting with consumers through unique value exchange

Unilever

Unilever

InMobi

Philippines

Lead Generation

Smarties APAC

Bronze

Hijacking Live Game with Real-Time Prediction

Clear

Unilever

Mindshare

Vietnam

Gaming / Gamification & E-Sports, Innovation

Smarties APAC

Finalist (2)

Hijacking Live Game with Real-Time Prediction

Clear

Unilever

Alta

Vietnam

Gaming / Gamification & E-Sports, Innovation

Smarties APAC

Finalist (2)

Hijacking Live Game with Real-Time Prediction

Clear

Unilever

E-Sport

Vietnam

Gaming / Gamification & E-Sports, Innovation

Smarties APAC

Finalist (2)

Talking Man-to-Man: A Passion to Sales Story

Clear

Unilever

Mindshare

Vietnam

Location Targeting, Mobile App (includes mCommerce Solutions)

Smarties APAC

Finalist (2)

Stamina Meter - A new currency in town!

Boost

Unilever

Mindshare

India

Best use of Branded Content, Data/Insights, Innovation

Smarties APAC

Silver, Bronze (2)

Stamina Meter - A new currency in town!

Boost

Unilever

Sportz Interactive

India

Best use of Branded Content, Data/Insights, Innovation

Smarties APAC

Silver, Bronze (2)

Stamina Meter - A new currency in town!

Boost

Unilever

Disney+ Hotstar

India

Best use of Branded Content, Data/Insights, Innovation

Smarties APAC

Silver, Bronze (2)

Be The Star: First Ever Online Celebrity Search with Eskinol Naturals

Eskinol

Unilever

Mindshare

Philippines

Mobile App (includes mCommerce Solutions)

Smarties APAC

Bronze

Be The Star: First Ever Online Celebrity Search with Eskinol Naturals

Eskinol

Unilever

ABS-CBN Corporation

Philippines

Mobile App (includes mCommerce Solutions)

Smarties APAC

Bronze

#RealMomsVillage Chatbot: A Data-Driven Campaign Recognizing Moms' Needs

Baby Dove

Unilever

Mindshare

Philippines

Lead Generation

Smarties APAC

Silver

#StopTheBeautyTest

Dove

Unilever

Mindshare

India

Cross Channel Integration

Smarties APAC

Finalist

#StopTheBeautyTest

Dove

Unilever

Shaadi.com

India

Cross Channel Integration

Smarties APAC

Finalist

Covid-19 Hyper Alert System

Lifebuoy

Unilever

Mindshare

Vietnam

Best Data Driven Display Creative, Programmatic and Machine Learning

Smarties APAC

Silver, Bronze

Covid-19 Hyper Alert System

Lifebuoy

Unilever

Biz Eyes

Vietnam

Best Data Driven Display Creative, Programmatic and Machine Learning

Smarties APAC

Silver, Bronze

Covid-19 Hyper Alert System

Lifebuoy

Unilever

Creative Hunts

Vietnam

Best Data Driven Display Creative, Programmatic and Machine Learning

Smarties APAC

Silver, Bronze

Every Prayer Starts with a Clean Pair of Hands

Lifebuoy

Unilever

Mindshare

Vietnam

Consumer Promotions, Social Media Marketing

Smarties APAC

Gold, Silver

Every Prayer Starts with a Clean Pair of Hands

Lifebuoy

Unilever

Facebook

Vietnam

Consumer Promotions, Social Media Marketing

Smarties APAC

Gold, Silver

Every Prayer Starts with a Clean Pair of Hands

Lifebuoy

Unilever

Biz Eyes

Vietnam

Consumer Promotions, Social Media Marketing

Smarties APAC

Gold, Silver

Every Prayer Starts with a Clean Pair of Hands

Lifebuoy

Unilever

Creative Hunts

Vietnam

Consumer Promotions, Social Media Marketing

Smarties APAC

Gold, Silver

How Vietnam Contained COVID-19

Lifebuoy

Unilever

Mindshare

Vietnam

Social Impact / Not-For-Profit

Smarties APAC

Silver

How Vietnam Contained COVID-19

Lifebuoy

Unilever

Biz Eyes

Vietnam

Social Impact / Not-For-Profit

Smarties APAC

Silver

How Vietnam Contained COVID-19

Lifebuoy

Unilever

Creative Hunts

Vietnam

Social Impact / Not-For-Profit

Smarties APAC

Silver

Safety4All - Love, Like Safety, Does Not Discriminate

Lifebuoy

Unilever

Mindshare

Vietnam

Product / Service Launch

Smarties APAC

Finalist

Safety4All - Love, Like Safety, Does Not Discriminate

Lifebuoy

Unilever

Creative Hunts

Vietnam

Product / Service Launch

Smarties APAC

Finalist

Disinfection Alert System

Domex

Unilever

Mindshare

India

Best Data Driven Display Creative

Smarties APAC

Silver

Disinfection Alert System

Domex

Unilever

InMobi

India

Best Data Driven Display Creative

Smarties APAC

Silver

Degree INC

Degree

Unilever

Wunderman Thompson

Argentina

Innovation

Smarties Hispanic LATAM

Gold

#CleanseToCare

Dove

Unilever

OLIVER Brazil

Brazil

Brand Experience, Social Media Marketing

Smarties Brazil

Finalist (2)

#CleanseToCare

Dove

Unilever

Twitter

Brazil

Brand Experience, Social Media Marketing

Smarties Brazil

Finalist (2)

Fans That Sweat

OMO

Unilever

eBrainz

Brazil

Gaming / Gamification & E-Sports

Smarties Brazil

Finalist

Exchange of Channels

Rexona

Unilever

Energy BBDO

Brazil

Social Media Marketing

Smarties Brazil

Finalist

Exchange of Channels

Rexona

Unilever

Initiative

Brazil

Social Media Marketing

Smarties Brazil

Finalist

#MoveaAtHome

Rexona

Unilever

Energy BBDO

Brazil

Social Media Marketing

Smarties Brazil

Finalist

#MoveaAtHome

Rexona

Unilever

Squid

Brazil

Social Media Marketing

Smarties Brazil

Finalist

#MoveaAtHome

Rexona

Unilever

CUBOCC

Brazil

Social Media Marketing

Smarties Brazil

Finalist

#MoveaAtHome

Rexona

Unilever

F.biz

Brazil

Social Media Marketing

Smarties Brazil

Finalist

Algida'yla Tatlıya BaÄŸla! - End It Up with Algida!

Algida

Unilever

Standby Creative Group

Turkey

Data/Insights, Lead Generation / Direct Response / Conversions, Video Advertising

Smarties EMEA

Silver, Bronze (2)

Algida'yla Tatlıya BaÄŸla! - End It Up with Algida!

Algida

Unilever

Mindshare

Turkey

Data/Insights, Lead Generation / Direct Response / Conversions, Video Advertising

Smarties EMEA

Silver, Bronze (2)

Let's Play with Max Stage

Algida Max

Unilever

Standby Creative Group

Turkey

Inclusivity (during the pandemic), Social Responsibility, Brand Experience

Smarties EMEA

Gold (2), Finalist

Let's Play with Max Stage

Algida Max

Unilever

Narkoz

Turkey

Inclusivity (during the pandemic), Social Responsibility, Brand Experience

Smarties EMEA

Gold (2), Finalist

#CheckYourself

Dove

Unilever

Mindshare

Sweden

Social Media Marketing, Brand Experience

Smarties EMEA

Gold, Finalist

#CheckYourself

Dove

Unilever

Snap Inc

Sweden

Social Media Marketing, Brand Experience

Smarties EMEA

Gold, Finalist

#CheckYourself

Dove

Unilever

Atomic Digital Design

Sweden

Social Media Marketing, Brand Experience

Smarties EMEA

Gold, Finalist

40th Month of dental prevention by Mentadent – Mentadent Hub

Mentadent

Unilever

Mindshare

Italy

Social Media Marketing

Smarties EMEA

Finalist

Go Big or Go Home

Big Bold

Unilever

Mindshare

Turkey

User Generated / Influencer Marketing

Smarties EMEA

Finalist

Boom Mate

Boom Boom

Unilever

Mindshare

Turkey

Gaming / Gamification & E-Sports, User Generated / Influencer Marketing, Technology Innovation

Smarties EMEA

Finalist (3)

Survivor

Yumoş

Unilever

Wunderman Thompson

Turkey

Consumer Promotions, Customer Experience, Gaming / Gamification & E-Sports, Innovation, Brand Experience, Technology Innovation

Smarties EMEA

Silver (3), Bronze, Finalist (2)

Building

Yumoş

Unilever

Wunderman Thompson

Turkey

Brand Experience, User Generated / Influencer Marketing, Inclusivity (during the pandemic)

Smarties EMEA

Silver, Bronze, Finalist

Detergent Integrated Campaign

Yumoş

Unilever

Wunderman Thompson

Turkey

Brand Experience

Smarties EMEA

Finalist

The Right Click

Axe

Unilever

Mindshare

India

Best use of Branded Content

Smarties India

Silver

Stamina Meter - A new currency in town!

Boost

Unilever

Mindshare

India

Contextual / Native Advertising, Best use of Branded Content, Brand Awareness / Experience, Best Data Driven Display Creative

Smarties India

Gold (2), Silver, Finalist

Stamina Meter - A new currency in town!

Boost

Unilever

Sportz Interactive

India

Contextual / Native Advertising, Best use of Branded Content, Brand Awareness / Experience, Best Data Driven Display Creative

Smarties India

Gold (2), Silver, Finalist

Stamina Meter - A new currency in town!

Boost

Unilever

Disney+ Hotstar

India

Contextual / Native Advertising, Best use of Branded Content, Brand Awareness / Experience, Best Data Driven Display Creative

Smarties India

Gold (2), Silver, Finalist

Essentials On Wheels

Unilever

Unilever

Mindshare

India

Mobile App (includes mCommerce Solutions)

Smarties India

Finalist

#StopTheBeautyTest

Dove

Unilever

Mindshare

India

Cross Channel Integration

Smarties India

Gold

#StopTheBeautyTest

Dove

Unilever

Shaadi.com

India

Cross Channel Integration

Smarties India

Gold

Disinfection Alert System

Domex

Unilever

Mindshare

India

Best Brand Experience in Mobile Rich Media

Smarties India

Silver

Disinfection Alert System

Domex

Unilever

InMobi

India

Best Brand Experience in Mobile Rich Media

Smarties India

Silver

Beat The Bacteria

Vim

Unilever

Mindshare

India

Most Engaging Mobile Creative

Smarties India

Silver

Beat The Bacteria

Vim

Unilever

InMobi

India

Most Engaging Mobile Creative

Smarties India

Silver

Bringing Offline Dental Care to Users on Mobile

Pepsodent

Unilever

Mindshare

Indonesia

Location Targeting, Seamless Consumer Experience

Smarties Indonesia

Finalist (2)

Bringing Offline Dental Care to Users on Mobile

Pepsodent

Unilever

InMobi

Indonesia

Location Targeting, Seamless Consumer Experience

Smarties Indonesia

Finalist (2)

Lifebuoy arms Indonesians against COVID with the power of real-time data

Lifebuoy

Unilever

Mindshare

Indonesia

Video Advertising, Best Data Driven Display Creative

Smarties Indonesia

Silver, Finalist

Lifebuoy arms Indonesians against COVID with the power of real-time data

Lifebuoy

Unilever

InMobi

Indonesia

Video Advertising, Best Data Driven Display Creative

Smarties Indonesia

Silver, Finalist

Delivers Beauty With a Boost

Pond's

Unilever

Mindshare

Indonesia

Gaming / Gamification & E-Sports, Best Brand Experience in Mobile Rich Media, Best Data Driven Display Creative

Smarties Indonesia

Finalist (3)

Delivers Beauty With a Boost

Pond's

Unilever

Digital Turbine

Indonesia

Gaming / Gamification & E-Sports, Best Brand Experience in Mobile Rich Media, Best Data Driven Display Creative

Smarties Indonesia

Finalist (3)

Cooking Up a Winning Storm with Royco Juara NutriMenu Mobile Campaign

Royco

Unilever

Mindshare

Indonesia

Lead Generation, Most Engaging Mobile Creative

Smarties Indonesia

Finalist (2)

Cooking Up a Winning Storm with Royco Juara NutriMenu Mobile Campaign

Royco

Unilever

Digital Turbine

Indonesia

Lead Generation, Most Engaging Mobile Creative

Smarties Indonesia

Finalist (2)

Cooking Up a Winning Storm with Royco Juara NutriMenu Mobile Campaign

Royco

Unilever

TADA

Indonesia

Lead Generation, Most Engaging Mobile Creative

Smarties Indonesia

Finalist (2)

Cooking Up a Winning Storm with Royco Juara NutriMenu Mobile Campaign

Royco

Unilever

Reprise

Indonesia

Lead Generation, Most Engaging Mobile Creative

Smarties Indonesia

Finalist (2)

Indonesian Street Flavours Come Online with Festival Jajanan Bango

Bango

Unilever

Mindshare

Indonesia

Brand Awareness / Experience

Smarties Indonesia

Finalist

Indonesian Street Flavours Come Online with Festival Jajanan Bango

Bango

Unilever

Digital Turbine

Indonesia

Brand Awareness / Experience

Smarties Indonesia

Finalist

Age Miracle #SekarangUntukNanti

Pond's

Unilever

Ogilvy

Indonesia

Video Advertising

Smarties Indonesia

Bronze

Age Miracle #SekarangUntukNanti

Pond's

Unilever

Mindshare

Indonesia

Video Advertising

Smarties Indonesia

Bronze

Philosophy

Kopi Negeri

Unilever

Mindshare

Indonesia

Product / Service Launch, Cross Channel Integration

Smarties Indonesia

Silver, Bronze

Philosophy

Kopi Negeri

Unilever

Spotx

Indonesia

Product / Service Launch, Cross Channel Integration

Smarties Indonesia

Silver, Bronze

Philosophy

Kopi Negeri

Unilever

Social Catalyzer

Indonesia

Product / Service Launch, Cross Channel Integration

Smarties Indonesia

Silver, Bronze

Happiness delivered home

Walls

Unilever

Mindshare

Indonesia

Lead Generation, Cross Mobile Integration

Smarties Indonesia

Silver, Bronze

Let Children Play

Paddle Pop

Unilever

Mindshare

Indonesia

Consumer Promotions

Smarties Indonesia

Silver

Let Children Play

Paddle Pop

Unilever

Emtek Digital

Indonesia

Consumer Promotions

Smarties Indonesia

Silver

InDEOnesia

Rexona

Unilever

Mindshare

Indonesia

Lead Generation, Consumer Promotions

Smarties Indonesia

Finalist (2)

InDEOnesia

Rexona

Unilever

InMobi

Indonesia

Lead Generation, Consumer Promotions

Smarties Indonesia

Finalist (2)

InDEOnesia

Rexona

Unilever

Oliver Agency

Indonesia

Lead Generation, Consumer Promotions

Smarties Indonesia

Finalist (2)

World Oral Health Day Campaign

Pepsodent

Unilever

Mindshare

Indonesia

Cross Mobile Integration

Smarties Indonesia

Finalist

World Oral Health Day Campaign

Pepsodent

Unilever

RCTI

Indonesia

Cross Mobile Integration

Smarties Indonesia

Finalist

World Oral Health Day Campaign

Pepsodent

Unilever

The Trade Desk

Indonesia

Cross Mobile Integration

Smarties Indonesia

Finalist

World Oral Health Day Campaign

Pepsodent

Unilever

Vidio

Indonesia

Cross Mobile Integration

Smarties Indonesia

Finalist

World Oral Health Day Campaign

Pepsodent

Unilever

KOL

Indonesia

Cross Mobile Integration

Smarties Indonesia

Finalist

Super Hair Super Day

Dove

Unilever

Mindshare

Indonesia

Product / Service Launch

Smarties Indonesia

Finalist

Super Hair Super Day

Dove

Unilever

Fimela

Indonesia

Product / Service Launch

Smarties Indonesia

Finalist

Super Hair Super Day

Dove

Unilever

Vidio

Indonesia

Product / Service Launch

Smarties Indonesia

Finalist

Brightest Squad Hunt

Rexona

Unilever

Mindshare

Indonesia

Cross Mobile Integration

Smarties Indonesia

Finalist

Brightest Squad Hunt

Rexona

Unilever

Emtek Digital

Indonesia

Cross Mobile Integration

Smarties Indonesia

Finalist

Berkah Rasa Satu Meja (A Blessing of Taste on the Same Table)

Sariwangi / Buavita / Bango / Royco / Jawara

Unilever

Mindshare

Indonesia

Social Impact / Not-For-Profit, Programmatic and Machine Learning

Smarties Indonesia

Finalist (2)

Berkah Rasa Satu Meja (A Blessing of Taste on the Same Table)

Sariwangi / Buavita / Bango / Royco / Jawara

Unilever

The Trade Desk

Indonesia

Social Impact / Not-For-Profit, Programmatic and Machine Learning

Smarties Indonesia

Finalist (2)

Berkah Rasa Satu Meja (A Blessing of Taste on the Same Table)

Sariwangi / Buavita / Bango / Royco / Jawara

Unilever

Facebook

Indonesia

Social Impact / Not-For-Profit, Programmatic and Machine Learning

Smarties Indonesia

Finalist (2)

Berkah Rasa Satu Meja (A Blessing of Taste on the Same Table)

Sariwangi / Buavita / Bango / Royco / Jawara

Unilever

Digital Turbine

Indonesia

Social Impact / Not-For-Profit, Programmatic and Machine Learning

Smarties Indonesia

Finalist (2)

Berkah Rasa Satu Meja (A Blessing of Taste on the Same Table)

Sariwangi / Buavita / Bango / Royco / Jawara

Unilever

WOOP

Indonesia

Social Impact / Not-For-Profit, Programmatic and Machine Learning

Smarties Indonesia

Finalist (2)

Berkah Rasa Satu Meja (A Blessing of Taste on the Same Table)

Sariwangi / Buavita / Bango / Royco / Jawara

Unilever

KOL

Indonesia

Social Impact / Not-For-Profit, Programmatic and Machine Learning

Smarties Indonesia

Finalist (2)

Survivor

Yumoş

Unilever

Wunderman Thompson

Turkey

Consumer Promotions, Cross Channel Integration, Gaming / Gamification & E-Sports, Technology Innovation, Brand Experience, Innovation

Smarties Turkey

Silver (2), Bronze (2), Finalist (2)

Building

Yumoş

Unilever

Wunderman Thompson

Turkey

Brand Experience, Cross Channel Integration, User Generated / Influencer Marketing, Inclusivity (during the pandemic)

Smarties Turkey

Gold, Silver, Bronze, Finalist

Detergent Integrated Campaign

Yumoş

Unilever

Wunderman Thompson

Turkey

Brand Experience

Smarties Turkey

Finalist

Compete with generations

Algida Maraş Usulü

Unilever

Standby Creative Group

Turkey

Consumer Promotions, Social Media Marketing, Social Commerce, User Generated / Influencer Marketing, Customer Experience

Smarties Turkey

Silver, Finalist (4)

Compete with generations

Algida Maraş Usulü

Unilever

Boomads

Turkey

Consumer Promotions, Social Media Marketing, Social Commerce, User Generated / Influencer Marketing, Customer Experience

Smarties Turkey

Silver, Finalist (4)

Big Bold - Go Big or Go Home

Algida

Unilever

Mindshare

Turkey

Brand Experience

Smarties Turkey

Finalist

Boom Mate

Boom Boom

Unilever

Mindshare

Turkey

Gaming / Gamification & E-Sports, Contextual / Native Advertising, User Generated / Influencer Marketing

Smarties Turkey

Finalist (3)

Win with Algida

Algida

Unilever

Mindshare

Turkey

Customer Experience, Innovation, Technology Innovation

Smarties Turkey

Silver, Finalist (2)

Win with Algida

Algida

Unilever

Kaizen Technology

Turkey

Customer Experience, Innovation, Technology Innovation

Smarties Turkey

Silver, Finalist (2)

Let's Play with Max Stage

Algida Max

Unilever

Standby Creative Group

Turkey

Inclusivity (during the pandemic), Social Responsibility

Smarties Turkey

Bronze (2)

Let's Play with Max Stage

Algida Max

Unilever

Narkoz

Turkey

Inclusivity (during the pandemic), Social Responsibility

Smarties Turkey

Bronze (2)

Algida'yla Tatlıya BaÄŸla! - End It Up with Algida!

Algida

Unilever

Standby Creative Group

Turkey

Data/Insights, Lead Generation / Direct Response / Conversions

Smarties Turkey

Silver (2), Bronze

Algida'yla Tatlıya BaÄŸla! - End It Up with Algida!

Algida

Unilever

Mindshare

Turkey

Data/Insights, Lead Generation / Direct Response / Conversions

Smarties Turkey

Silver (2), Bronze

Killer recipes

Unilever Food Solutions

Unilever

Mindshare

China

Lead Generation / Direct Response / Conversions / Promotion, Relationship Building / CRM, Data/Insights

Smarties China

Gold (3)

From Battle to Bottle: Clear China's eSports Breakthrough

Clear

Unilever

Mindshare

China

Mobile Gaming, Gamification & E-Sports

Smarties China

Bronze

Wuhu Rewards

Wuhu Rewards

Unilever

Oliver South Africa

South Africa

Product Services Launch, Mobile App, Innovation

Smarties South Africa

Finalist (3)

Make Taste Not Waste

Hellmann's

Unilever

Digitas Liquorice

South Africa

Brand Awareness, Social Media Marketing, Mobile Video

Smarties South Africa

Finalist (3)

Loving Local

whatsfordinner

Unilever

Digitas Liquorice

South Africa

Brand Awareness, Social Media Marketing, Mobile Video

Smarties South Africa

Finalist (3)

Black Friday

Wuhu Rewards

Unilever

Oliver South Africa

South Africa

Brand Awareness, Social Media Marketing, Influencer Marketing

Smarties South Africa

Finalist (3)

Choose Joy

OLA South Africa

Unilever

Oliver South Africa

South Africa

Brand Awareness, Promotion, Influencer Marketing

Smarties South Africa

Finalist (3)

Move More At Home

Shield

Unilever

Oliver South Africa

South Africa

Influencer Marketing, Brand Awareness, Social Media Marketing, Influencer Marketing

Smarties South Africa

Silver, Finalist (3)

Aromat Comedy Club Season 2

Aromat

Unilever

Oliver South Africa

South Africa

Promotion, Brand Awareness, Pendoring Multilingual Marketing Efficiency Award, Social Media Marketing, Product Services Launch, Innovation, TechInnovation

Smarties South Africa

Bronze, Finalist (6)

Play More, Learn More

OMO

Unilever

Oliver South Africa

South Africa

Brand Purpose, Brand Awareness, Product Services Launch

Smarties South Africa

Silver, Finalist (2)

Born This Way

Lux

Unilever

PHD

South Africa

Brand Awareness, Social Media Marketing, MobileSearch

Smarties South Africa

Silver, Finalist (2)

Born This Way

Lux

Unilever

Edelman

South Africa

Brand Awareness, Social Media Marketing, MobileSearch

Smarties South Africa

Silver, Finalist (2)

Born This Way

Lux

Unilever

Wunderman Thompson

South Africa

Brand Awareness, Social Media Marketing, MobileSearch

Smarties South Africa

Silver, Finalist (2)

#BeautyAtHomeWithU

Unilever

Unilever

PHD

South Africa

Social Commerce

Smarties South Africa

Finalist

Crowdsourcing Data

Wuhu Rewards

Unilever

Oliver South Africa

South Africa

Lead Generation/DirectResponse/Conversions, Contextual Native Advertising

Smarties South Africa

Finalist (3)

Crowdsourcing Data

Wuhu Rewards

Unilever

HD Media

South Africa

Lead Generation/DirectResponse/Conversions, Contextual Native Advertising

Smarties South Africa

Finalist (3)

All Day Protection (Precision Targeting)

Shield

Unilever

Oliver South Africa

South Africa

Lead Generation/DirectResponse/Conversions, Innovation, Data Insights

Smarties South Africa

Finalist (2)

Instagram Stickers

OMO

Unilever

Oliver South Africa

South Africa

Brand Awareness, Social Media Marketing

Smarties South Africa

Finalist (2)

InMobi Proves the Value of Mobile Branding for Unilever’s Knorr

Knorr

Unilever

Magna

United Arab Emirates

Video Advertising, Brand Experience, mCommerce, Innovation, Data/Insights

Smarties MENA

Silver, Bronze, Finalist (3)

InMobi Proves the Value of Mobile Branding for Unilever’s Knorr

Knorr

Unilever

InMobi

United Arab Emirates

Video Advertising, Brand Experience, mCommerce, Innovation, Data/Insights

Smarties MENA

Silver, Bronze, Finalist (3)

InMobi Leverages Rich Media to Increase Brand Awareness and Engagement with Lux by Unilever

Lux

Unilever

Magna

United Arab Emirates

Data/Insights, eCommerce (pivoting during the pandemic)

Smarties MENA

Finalist (2)

InMobi Leverages Rich Media to Increase Brand Awareness and Engagement with Lux by Unilever

Lux

Unilever

InMobi

United Arab Emirates

Data/Insights, eCommerce (pivoting during the pandemic)

Smarties MENA

Finalist (2)