Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers, brands and solution providers driving significant business impact.
| Rank | Media Agency | Network | Location | Region | Points |
|---|---|---|---|---|---|
| 1 | PHD | PHD Worldwide | Istanbul | EMEA | 215.0 |
| 2 | EssenceMediacom | EssenceMediacom | Istanbul | EMEA | 188.1 |
| 3 | Initiative | IPG Mediabrands | Dubai | EMEA | 169.3 |
| 4 | OMD | OMD Worldwide | Istanbul | EMEA | 114.1 |
| 5 | Carat | Dentsu International | Istanbul | EMEA | 113.6 |
| 6 | UM | IPG Mediabrands | Dubai | EMEA | 94.1 |
| 7 | Havas Media | Havas Media Group | Milan | EMEA | 92.5 |
| 8 | Starcom | Starcom | Dubai | EMEA | 84.3 |
| 9 | PHD | PHD Worldwide | Cairo | EMEA | 80.3 |
| 9 | UM | IPG Mediabrands | Riyadh | EMEA | 80.3 |
| 11 | Ingage | GroupM | Istanbul | EMEA | 67.8 |
| 12 | Havas Media | Havas Media Group | Dubai | EMEA | 64.3 |
| 13 | OPN | Istanbul | EMEA | 60.5 | |
| 14 | Spark Foundry | Spark Foundry | Dubai | EMEA | 56.2 |
| 15 | PHD | PHD Worldwide | Johannesburg | EMEA | 56.1 |
| 16 | MMGY Hills Balfour | MMGY Global | London | EMEA | 56.0 |
| 17 | OMD | OMD Worldwide | Dubai | EMEA | 52.2 |
| 18 | Mediaplus | Serviceplan | Munich | EMEA | 50.0 |
| 19 | Havas Media | Havas Media Group | Tel Aviv | EMEA | 42.5 |
| 19 | Mindshare | Mindshare Worldwide | London | EMEA | 42.5 |
| 21 | Arena Media | Havas Media Group | Madrid | EMEA | 38.2 |
| 22 | MG Media | Istanbul | EMEA | 38.0 | |
| 23 | Spark Foundry | Spark Foundry | Riyadh | EMEA | 34.1 |
| 24 | OMG | Omnicom Media Group | Johannesburg | EMEA | 32.1 |
| 25 | Assembly | Stagwell Media Network | Dubai | EMEA | 28.1 |
| 26 | Mindshare | Mindshare Worldwide | Johannesburg | EMEA | 20.0 |
| 26 | Red Star | Dentsu International | Johannesburg | EMEA | 20.0 |
| 28 | Hearts & Science | Hearts & Science | London | EMEA | 17.0 |
| 29 | Skala Media | Istanbul | EMEA | 16.8 | |
| 30 | IPG Mediabrands | IPG Mediabrands | Istanbul | EMEA | 16.5 |
| 31 | UM | IPG Mediabrands | Kuwait City | EMEA | 16.1 |
| 32 | 1989 | All Contents | Aubière | EMEA | 16.0 |
| 32 | Havas Media | Havas Media Group | Istanbul | EMEA | 16.0 |
| 32 | Wavemaker | Wavemaker | Johannesburg | EMEA | 16.0 |
| 35 | Havas Media | Havas Media Group | London | EMEA | 9.2 |
| 36 | Wavemaker | Wavemaker | Istanbul | EMEA | 8.0 |
| 37 | Wavemaker | Wavemaker | Dubai | EMEA | 7.0 |
| 38 | Magna | IPG Mediabrands | Dubai | EMEA | 4.0 |
| 38 | Mindshare | Mindshare Worldwide | Istanbul | EMEA | 4.0 |
| 38 | Nfinity | Johannesburg | EMEA | 4.0 | |
| 38 | PHD | PHD Worldwide | Zamalek | EMEA | 4.0 |
| 38 | Teori Medya | Istanbul | EMEA | 4.0 | |
| 38 | UM | IPG Mediabrands | Johannesburg | EMEA | 4.0 |
| 44 | PHD | PHD Worldwide | Dubai | EMEA | 2.0 |