Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers, brands and solution providers driving significant business impact.
| Rank | Advertiser | Region | Points |
|---|---|---|---|
| 1 | Unilever | APAC | 858.0 |
| 2 | Aditya Birla Group | APAC | 256.3 |
| 3 | Yili Group | APAC | 225.7 |
| 4 | Mondelēz International | APAC | 214.2 |
| 5 | Procter & Gamble | APAC | 196.5 |
| 6 | Alphabet | APAC | 187.3 |
| 7 | Nestlé | APAC | 185.8 |
| 8 | The Ford Motor Company | APAC | 181.0 |
| 9 | L'Oréal | APAC | 175.2 |
| 10 | PepsiCo | APAC | 165.2 |
| 11 | Bayer Group | APAC | 151.3 |
| 12 | McDonald's | APAC | 131.5 |
| 13 | Heineken | APAC | 118.5 |
| 14 | BP | APAC | 118.1 |
| 15 | Yum! Brands | APAC | 107.2 |
| 16 | Swiggy | APAC | 98.1 |
| 17 | The Coca-Cola Company | APAC | 95.3 |
| 18 | Guangzhou Pharmaceutical Group | APAC | 83.9 |
| 19 | Ting Hsin International Group | APAC | 76.5 |
| 20 | Amazon | APAC | 68.5 |
| 21 | BBK Electronics | APAC | 68.1 |
| 22 | VNG Corporation | APAC | 66.4 |
| 23 | Djarum | APAC | 62.1 |
| 24 | Samsung | APAC | 57.2 |
| 25 | Pernod Ricard | APAC | 53.6 |
| 26 | Biti's | APAC | 52.8 |
| 27 | Restaurant Brands International | APAC | 51.1 |
| 28 | Reckitt | APAC | 49.7 |
| 29 | GoTo | APAC | 49.6 |
| 30 | Sinar Mas | APAC | 48.2 |
| 31 | HDFC Bank | APAC | 44.3 |
| 32 | Alibaba Group | APAC | 40.9 |
| 33 | Fossil Group | APAC | 40.3 |
| 33 | MX Media & Entertainment | APAC | 40.3 |
| 33 | RPG Group | APAC | 40.3 |
| 36 | OCBC Bank | APAC | 40.2 |
| 36 | Paragon Technology and Innovation | APAC | 40.2 |
| 38 | Flordis | APAC | 40.1 |
| 39 | Panasonic | APAC | 38.0 |
| 40 | Asian Paints | APAC | 36.6 |
| 41 | Diageo | APAC | 36.3 |
| 41 | Intel Corporation | APAC | 36.3 |
| 43 | FamilyMart | APAC | 33.6 |
| 44 | Kia Motors | APAC | 32.9 |
| 45 | ShareChat | APAC | 32.2 |
| 46 | Honda | APAC | 32.1 |
| 46 | Mayora | APAC | 32.1 |
| 46 | VPBank | APAC | 32.1 |
| 49 | Masan Group | APAC | 31.5 |
| 50 | The Coffee House | APAC | 30.3 |
| 51 | ITC | APAC | 28.2 |
| 51 | Perfetti Van Melle | APAC | 28.2 |
| 51 | Royals Multisport | APAC | 28.2 |
| 54 | Bank Jago | APAC | 28.1 |
| 54 | Ooredoo | APAC | 28.1 |
| 54 | Otsuka Pharmaceutical | APAC | 28.1 |
| 57 | Century Pacific Group | APAC | 26.3 |
| 57 | Netflix | APAC | 26.3 |
| 59 | Ant Financials | APAC | 25.2 |
| 59 | Blackhead | APAC | 25.2 |
| 59 | Country Garden | APAC | 25.2 |
| 59 | Pfizer | APAC | 25.2 |
| 63 | Royal Dutch Shell | APAC | 24.8 |
| 64 | Warner Bros. Discovery | APAC | 24.5 |
| 65 | Bharti Airtel | APAC | 24.2 |
| 65 | MakeMyTrip | APAC | 24.2 |
| 67 | Indofood | APAC | 24.1 |
| 68 | Sanofi | APAC | 24.0 |
| 69 | Godrej Group | APAC | 20.5 |
| 69 | Mars | APAC | 20.5 |
| 71 | Gojek | APAC | 20.1 |
| 72 | Grab | APAC | 20.0 |
| 72 | GS Group | APAC | 20.0 |
| 74 | Vingroup | APAC | 18.0 |
| 75 | General Motors | APAC | 16.8 |
| 75 | LAIX | APAC | 16.8 |
| 75 | Leica | APAC | 16.8 |
| 75 | LVMH | APAC | 16.8 |
| 75 | Techcombank | APAC | 16.8 |
| 75 | Tencent | APAC | 16.8 |
| 75 | Vipshop | APAC | 16.8 |
| 75 | Volkwagen Group | APAC | 16.8 |
| 75 | XGIMI | APAC | 16.8 |
| 75 | Xiaomi | APAC | 16.8 |
| 85 | Cimory | APAC | 16.1 |
| 85 | Delta Corp | APAC | 16.1 |
| 85 | Domino's | APAC | 16.1 |
| 85 | Ruangguru | APAC | 16.1 |
| 89 | Abbott | APAC | 16.0 |
| 89 | Anheuser-Busch InBev | APAC | 16.0 |
| 89 | MB Bank | APAC | 16.0 |
| 89 | Tiki | APAC | 16.0 |
| 89 | VIB Bank | APAC | 16.0 |
| 94 | ByteDance | APAC | 14.0 |
| 95 | Cho Tot | APAC | 13.1 |
| 95 | DTAC | APAC | 13.1 |
| 95 | KIRKBI | APAC | 13.1 |
| 98 | RSVP | APAC | 12.4 |
| 99 | Max Financial Services | APAC | 12.1 |
| 99 | RP-Sanjiv Goenka Group | APAC | 12.1 |
| 99 | The Walt Disney Company | APAC | 12.1 |
| 102 | Seven & i Holdings | APAC | 10.0 |
| 102 | The Times Group | APAC | 10.0 |
| 104 | LG | APAC | 8.8 |
| 104 | Prudential | APAC | 8.8 |
| 104 | Universal Robina Corporation | APAC | 8.8 |
| 104 | Viettel | APAC | 8.8 |
| 108 | BCA | APAC | 8.4 |
| 108 | CEMPro | APAC | 8.4 |
| 108 | China Mobile | APAC | 8.4 |
| 108 | Fast Retailing | APAC | 8.4 |
| 108 | Fu Shuliang | APAC | 8.4 |
| 108 | Geely | APAC | 8.4 |
| 108 | Teakoo | APAC | 8.4 |
| 108 | Xiaohongshu | APAC | 8.4 |
| 116 | Allianz | APAC | 8.1 |
| 116 | Bajaj Group | APAC | 8.1 |
| 116 | Coinswitch Kuber | APAC | 8.1 |
| 116 | Dell Technologies | APAC | 8.1 |
| 116 | Games24x7 | APAC | 8.1 |
| 116 | MFine | APAC | 8.1 |
| 116 | ViacomCBS | APAC | 8.1 |
| 116 | Walmart | APAC | 8.1 |
| 124 | Levi Strauss & Co. | APAC | 8.0 |
| 124 | PT Good Doctor Technology | APAC | 8.0 |
| 124 | TCP Group | APAC | 8.0 |
| 124 | Woowa Brothers | APAC | 8.0 |
| 128 | Meta | APAC | 5.0 |
| 128 | PT. Sigmantara Alfindo | APAC | 5.0 |
| 130 | FrieslandCampina | APAC | 4.4 |
| 130 | Marico | APAC | 4.4 |
| 132 | Accenture | APAC | 4.0 |
| 132 | AQUA | APAC | 4.0 |
| 132 | Bank UOB | APAC | 4.0 |
| 132 | BJYU | APAC | 4.0 |
| 132 | Cipla | APAC | 4.0 |
| 132 | Citroen | APAC | 4.0 |
| 132 | Cure.fit | APAC | 4.0 |
| 132 | Foxconn | APAC | 4.0 |
| 132 | Honasa Consumer | APAC | 4.0 |
| 132 | HSBC | APAC | 4.0 |
| 132 | Lead School | APAC | 4.0 |
| 132 | Licious | APAC | 4.0 |
| 132 | Pidilite Industries | APAC | 4.0 |
| 132 | PNB MetLife | APAC | 4.0 |
| 132 | Rodamas Group | APAC | 4.0 |
| 132 | Tata Group | APAC | 4.0 |
| 132 | Twinings | APAC | 4.0 |
| 132 | Zivame | APAC | 4.0 |