| Overall Rank: | 4 |
| Points: | 329.2 |
| Awards Won: | 12 |
| Finalist(s) Achieved: | 8 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 2 |
| Silver(s) Won: | 5 |
| Bronze(s) Won: | 5 |
| Region: | APAC |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Turning Plastic Pollution into Fashion | Aquafina | PepsiCo | Admicro | Vietnam | Social Impact Marketing, Lead Generation, Customer Experience (CX) | Smarties APAC | Silver, Bronze, Finalist |
How Mirinda Salted Lemon Soda Boosted Brand Awareness and Engagement with Fun through Gamification | Mirinda | PepsiCo | Digital Turbine | Thailand | Product / Service Launch, Brand Experience, Short or Long Form Video | Smarties APAC | Bronze, Finalist (2) |
Beat the global lays MAXX score. A deliciously fun game | Lay's | PepsiCo | POKKT | Thailand | Gaming, Gamification & E-Sports | Smarties APAC | Finalist |
Turning Plastic Pollution into Fashion | Aquafina | PepsiCo | Mindshare | Vietnam | Social Impact Marketing, Lead Generation, Customer Experience (CX) | Smarties APAC | Silver, Bronze, Finalist |
GAMERCE: HOW STING MADE A PIONEERING ECOMMERCE STRIDE THROUGH GAMING | Sting | PepsiCo | Mindshare | Vietnam | Cross Platform - Digital Only, Customer Life-Cycle Marketing, Integrated Ecommerce Innovation | Smarties APAC | Gold, Silver (2) |
How Mirinda Salted Lemon Soda Boosted Brand Awareness and Engagement with Fun through Gamification | Mirinda | PepsiCo | Mindshare | Thailand | Product / Service Launch, Brand Experience, Short or Long Form Video | Smarties APAC | Bronze, Finalist (2) |
Find Your Flavour | Lay's | PepsiCo | Mindshare | China | Social / Influencer Commerce, Instant Impact | Smarties APAC | Gold, Silver |
Beat the global lays MAXX score. A deliciously fun game | Lay's | PepsiCo | Mindshare | Thailand | Gaming, Gamification & E-Sports | Smarties APAC | Finalist |
Where I Don't Live | Sting | PepsiCo | Mindshare | Vietnam | Instant Impact | Smarties APAC | Bronze |