| Overall Rank: | 44 |
| Points: | 275.4 |
| Awards Won: | 36 |
| Finalist(s) Achieved: | 47 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 13 |
| Silver(s) Won: | 8 |
| Bronze(s) Won: | 15 |
| Location: | Istanbul |
| Region: | EMEA |
| Network: | Omnicom Group |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Axe X Murda Klip | AXE | Unilever | PHD | Turkey | Cross Digital Media Marketing | Smarties EMEA | Silver |
Bringing Home Care Audience to TikTok: #CleanTok | Cif | Unilever | PHD | Turkey | Social Media Marketing | Smarties EMEA | Finalist |
Clear Scalpceuticals & Scalp Pro TikTok Campaign | Clear | Unilever | PHD | Turkey | Social / Influencer Commerce | Smarties EMEA | Finalist |
Clear Twitch | Clear | Unilever | PHD | Turkey | Gaming, Gamification & E-Sports | Smarties EMEA | Finalist |
Color Came With Yumos | Yumo? | Unilever | PHD | Turkey | Omnichannel Marketing | Smarties EMEA | Finalist |
Love Star | Cornetto | Unilever | PHD | Turkey | Experimental / Innovation Technology | Smarties EMEA | Finalist |
Maximizing Unilever Home Care Brand Sales on Hepsiburada With Full Funell TikTok Approach | Unilever | Unilever | PHD | Turkey | Instant Impact / Promotion, Performance Marketing, Integrated Ecommerce Innovation | Smarties EMEA | Silver, Finalist (2) |
Real-Time Targeting with Dynamic Creatives | Algida | Unilever | PHD | Turkey | Data Insights / Contextual Marketing, Performance Marketing, Customer (CX) / User Experience (UX) & Design | Smarties EMEA | Finalist (3) |
Signal x Smiles are Beautiful in Every Way with the Weblink Technology Used for the First Time. | Signal | Unilever | PHD | Turkey | Omnichannel Marketing, Real Time Marketing | Smarties EMEA | Bronze, Finalist |
Squad Goals! | Sunsilk | Unilever | PHD | United Arab Emirates | Creator / Influencer / Celebrity Marketing | Smarties EMEA | Finalist |
Welcome To Womanhood | Dove | Unilever | PHD | United Arab Emirates | Social Impact Marketing | Smarties EMEA | Finalist |
Chatbot | Yumo? | Unilever | PHD | Turkey | Social Messaging / Chat Apps / Text Messaging | Smarties EMEA | Finalist |
Data-Driven Dealerships | CUPRA | Volkswagen Group | PHD | Germany | Performance Marketing | Smarties Germany | Gold |
Sing my Recipe | Knorr | Unilever | PHD | Germany | Social / Influencer Commerce, Creator / Influencer / Celebrity Marketing, Social Media Marketing, Audio / Voice / Sonic Branding | Smarties Germany | Gold (2), Silver, Finalist |
Symphony of Freshness | ALDI | Albrecht Discounts | PHD | Germany | Cross Digital Media Marketing | Smarties Germany | Silver |
The Taste of Brandformance | Ben & Jerry's | Unilever | PHD | Germany | Product and / or Service Launch | Smarties Germany | Bronze |
Win With Algida Promo | Algida | Unilever | PHD | Turkey | Instant Impact / Promotion, Performance Marketing, Product and / or Service Launch | Smarties Turkey | Finalist (3) |
Axe X Murda Klip | AXE | Unilever | PHD | Turkey | Cross Digital Media Marketing | Smarties Turkey | Bronze |
Bringing Home Care Audience to TikTok: #CleanTok | Cif | Unilever | PHD | Turkey | Social Media Marketing, Creator / Influencer / Celebrity Marketing | Smarties Turkey | Bronze, Finalist |
Mackolik App Hack | Cif | Unilever | PHD | Turkey | Real Time Marketing | Smarties Turkey | Bronze |
Clear Twitch | Clear | Unilever | PHD | Turkey | Gaming, Gamification & E-Sports | Smarties Turkey | Bronze |
Co-Branding Partnership Magic: Magnum Mini's Omni Success | Magnum | Unilever | PHD | Turkey | Co-branded Marketing, O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Turkey | Silver, Finalist |
Color Came With Yumos | Yumo? | Unilever | PHD | Turkey | Omnichannel Marketing | Smarties Turkey | Finalist |
Maximizing Unilever Home Care Brand Sales on Hepsiburada With Full Funell TikTok Approach | Unilever | Unilever | PHD | Turkey | Instant Impact / Promotion, Integrated Ecommerce Innovation, Performance Marketing, Social / Influencer Commerce | Smarties Turkey | Silver, Bronze (2), Finalist |
Real-Time Targeting with Dynamic Creatives | Algida | Unilever | PHD | Turkey | Data Insights / Contextual Marketing, Performance Marketing | Smarties Turkey | Gold, Finalist |
Scoring Big with Nogger: Innovate with Futboll Occasion in e-commerce to win | Nogger | Unilever | PHD | Turkey | Integrated Ecommerce Innovation | Smarties Turkey | Silver |
Signal x Smiles are Beautiful in Every Way with the Weblink Technology Used for the First Time. | Signal | Unilever | PHD | Turkey | Real Time Marketing | Smarties Turkey | Gold |
1st Party Data Efficiency | Unilever | Unilever | PHD | Turkey | Data Insights / Contextual Marketing | Smarties Turkey | Bronze |
We Have Our Own Way | Algida | Unilever | PHD | Turkey | Cross Digital Media Marketing | Smarties Turkey | Finalist |
Clear Scalpceuticals & Scalp Pro TikTok Campaign | Clear | Unilever | PHD | Turkey | Social / Influencer Commerce | Smarties X | Finalist |
Clear Twitch | Clear | Unilever | PHD | Turkey | Gaming, Gamification & E-Sports | Smarties X | Finalist |
Real-Time Targeting with Dynamic Creatives | Algida | Unilever | PHD | Turkey | Performance Marketing | Smarties X | Bronze |
Generative AI Based Solidarity Monument | Elidor | Unilever | PHD | Turkey | Social Messaging / Chat Apps / Text Messaging, Real Time Marketing, Co-branded Marketing, Omnichannel Marketing | Smarties EMEA | Bronze, Finalist (3) |
Generative AI Based Solidarity Monument | Elidor | Unilever | PHD | Turkey | Brand Experience, Social Messaging / Chat Apps / Text Messaging, Co-branded Marketing, Omnichannel Marketing, Real Time Marketing | Smarties X | Bronze, Finalist (4) |
Generative AI Based Solidarity Monument | Elidor | Unilever | PHD | Turkey | Brand Experience, Experimental / Innovation Technology, Social Messaging / Chat Apps / Text Messaging, Creator / Influencer / Celebrity Marketing, Co-branded Marketing, Omnichannel Marketing, Real Time Marketing, Social Impact Marketing, Brand Purpose / A | Smarties Turkey | Gold (3), Silver, Finalist (5) |
A Leading Paediatric Offering | Sanofi | Sanofi | PHD | South Africa | Cross Platform - Digital Only | Smarties South Africa | Gold |
KNORROX FEEDS NUTRITIONAL SUSTENANCE TO DATA-STARVED CONSUMERS | Knorrox | Unilever | PHD | South Africa | Social Impact Marketing | Smarties South Africa | Finalist |
MTN Helps Youth Hustle Harder And Smarter | MTN Pulse | MTN Group | PHD | South Africa | Brand Experience, Cross Platform - All media, Cross Platform - All media, Creator Economy (partnership with brands and creators) | Smarties South Africa | Bronze (2), Finalist (2) |
Driving Positive change in local Communities | Every U Does Good | Unilever | PHD | South Africa | Social Impact Marketing | Smarties South Africa | Finalist |
Yazle Clear 2022 | Clear | Unilever | PHD | United Arab Emirates | Sustainability (Brand & Product & Initiative) | Smarties MENA | Finalist |
Clear 3 in 1 | Clear | Unilever | PHD | Egypt | Creator / Influencer Marketing | Smarties MENA | Bronze |
Gizelle | Closeup | Unilever | PHD | Egypt | Cross Platform - Digital Only, Social Media Marketing | Smarties MENA | Gold, Finalist |
Dove Purpose | Dove | Unilever | PHD | Egypt | Brand Purpose/Activism | Smarties MENA | Gold |
Ramadan | Lipton | Unilever | PHD | Egypt | Real Time Marketing | Smarties MENA | Gold |
Put your money where your mouth is: Closeup with innovative voice recognition ad unit to promote new toothpaste range | Closeup | Unilever | PHD | Egypt | Experimental / Innovation Technology | Smarties MENA | Gold |
ACN | Rexona | Unilever | PHD | Egypt | Cross Platform - Digital Only, Creator / Influencer Marketing | Smarties MENA | Finalist (2) |
How Silverpush teamed up with Rexona to Move A Football-Crazed Country with Real-Time Sync Advertising | Rexona | Unilever | PHD | Egypt | Real Time Marketing | Smarties MENA | Finalist |