Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers, brands and solution providers driving significant business impact.
| Rank | Brand | Industry | Region | Points |
|---|---|---|---|---|
| 1 | KFC | Retail | China | 167.9 |
| 2 | Lay's | Food | China | 135.9 |
| 3 | KangShiFu | Soft Drinks | China | 53.6 |
| 4 | Fenbid | Pharma & Healthcare | China | 42.0 |
| 4 | Fiture | Technology & Electronics | China | 42.0 |
| 4 | Knorr | Food | China | 42.0 |
| 4 | Mellin | Toiletries & Cosmetics | China | 42.0 |
| 8 | HEYTEA | Soft Drinks | China | 33.6 |
| 8 | iQiyi | Media & Publishing | China | 33.6 |
| 8 | vivo | Technology & Electronics | China | 33.6 |
| 11 | adidas | Clothing & Accessories | China | 25.2 |
| 11 | Chips Ahoy / Be & Cheery / Kuaishouxiaochu | Food | China | 25.2 |
| 11 | Clear | Toiletries & Cosmetics | China | 25.2 |
| 11 | CR Sanjiu | Pharma & Healthcare | China | 25.2 |
| 11 | Dr.Yu | Toiletries & Cosmetics | China | 25.2 |
| 11 | Guliduo | Soft Drinks | China | 25.2 |
| 11 | Master Kong | Food | China | 25.2 |
| 11 | Moody | Toiletries & Cosmetics | China | 25.2 |
| 11 | OMO | Household & Domestic | China | 25.2 |
| 11 | OPPO | Technology & Electronics | China | 25.2 |
| 11 | Philips | Technology & Electronics | China | 25.2 |
| 11 | Shell | Automotive | China | 25.2 |
| 11 | Sony Pictures | Media & Publishing | China | 25.2 |
| 11 | Tencent Video | Media & Publishing | China | 25.2 |
| 11 | The a2 Milk Company | Soft Drinks | China | 25.2 |
| 11 | Victoria's Secret | Retail | China | 25.2 |
| 27 | Arena Of Valor | Leisure & Entertainment | China | 16.8 |
| 27 | Bactroban | Pharma & Healthcare | China | 16.8 |
| 27 | Bioderma | Pharma & Healthcare | China | 16.8 |
| 27 | Centrum | Food | China | 16.8 |
| 27 | Dell | Technology & electronics | China | 16.8 |
| 27 | FILA | Clothing & Accessories | China | 16.8 |
| 27 | Huaxizi | Toiletries & Cosmetics | China | 16.8 |
| 27 | Minute Maid | Soft Drinks | China | 16.8 |
| 27 | Nayuki | Soft Drinks | China | 16.8 |
| 27 | New Balance | Clothing & Accessories | China | 16.8 |
| 27 | PepsiCo | Food | China | 16.8 |
| 27 | Procter & Gamble | Toiletries & Cosmetics | China | 16.8 |
| 27 | Quduoduo | Food | China | 16.8 |
| 27 | superX | Alcoholic Drinks | China | 16.8 |
| 27 | Voltaren | Pharma & Healthcare | China | 16.8 |
| 27 | Volvo | Automotive | China | 16.8 |
| 27 | WuSu Beer | Alcoholic Drinks | China | 16.8 |
| 44 | Xiaohongshu | Media & Publishing | China | 13.2 |
| 45 | Comfort | Household & Domestic | China | 8.8 |
| 46 | ALIENERGY | Soft Drinks | China | 8.4 |
| 46 | Alipay | Financial services | China | 8.4 |
| 46 | Ant Forest | Non-profit, public sector & education | China | 8.4 |
| 46 | Bigo Live | Media & Publishing | China | 8.4 |
| 46 | Bisco | Food | China | 8.4 |
| 46 | Burberry | Clothing & Accessories | China | 8.4 |
| 46 | Contac NT | Pharma & Healthcare | China | 8.4 |
| 46 | DICOS | Retail | China | 8.4 |
| 46 | F&F | Retail | China | 8.4 |
| 46 | Gucci | Toiletries & Cosmetics | China | 8.4 |
| 46 | LEGO | Leisure & Entertainment | China | 8.4 |
| 46 | Longines | Clothing & Accessories | China | 8.4 |
| 46 | Mobil | Automotive | China | 8.4 |
| 46 | NongFu Spring | Soft Drinks | China | 8.4 |