SMARTIES Europe - Submit Your Entry

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Submit Your Entries for SMARTIES Europe 2024

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Submitter Contact Information

The submitter contact is from the company that is submitting the case study entry. This information will be used to notify the shortlisted and the finalists and if we have questions about your submission. In case of winning an award, the trophy will be sent to the submitter of the case study entry.

*First Name:**	*Last Name:**


*Email Address:**	*Phone:**	*Job Title:**

*Create your Username:** (email address recommended)


*Create your Password:**	*Re-type Password:**

Submitting Company Information

*Company:**


I am an MMA member.

*Street Address:**	Suite or Floor:


*City:**


*State / Province:**	*Zip / Postal Code:**


*Country:**


How did you hear about The Smarties?*

Secondary Contact

This individual will be contacted only if we are unable to contact the submitter listed above.

*First Name:**	*Last Name:**


*Email Address:**	*Phone:**	*Job Title:**

Create Your SMARTIES Account

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Case Study

The judges would like to review a short case study about your entry. A typical case study length is approximately 500-800 words. It is highly recommended that you supplement the written entry form with a video that summaries the challenge, strategy, objectives, execution and outcome of your entry. Review video clip instructions in the creative requirements section on the Smarties website.

If a case study answer section is not relevant to your campaign, please include a short statement letting us know why.

Total word count:

Executive Summary

Why should this case study win a SMARTIES award? (150 words max)

Strategy (20 percent)

Maximum 600 words for entire Strategy Section (includes objective, target audience, creative strategy, and context sections below).

a) Objectives*: What was your strategic objective (increased market share, brand awareness, time engaged with the brand, sales, leads)? What were the key performance areas you are measuring your objectives against, and how did you measure them? State specific objectives on a global and country-by-country basis or regional/market basis as necessary. Word limit 150 words. Remember that the maximum word limit for the total Strategy section is 600 words.

	*List Your Objectives:**
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Provide the source of your data referenced above, if any:

b) Context*: Is this the first year of the campaign? If not, how has your strategy adapted to previous results and new technology? If yes, how does it measure against previous efforts for a similar product or idea? Word limit 150 words. Remember that the maximum word limit for the total Strategy section is 600 words.

Provide the source of your data referenced above, if any:

c) Target Audience*: Who was your intended target audience? Include a definition of the audience you were trying to reach. Please include specific demographic information such as attitudes, behaviors, age, sex, culture, etc. indicating how you defined your target audience. Word limit 100 words. Remember that the maximum word limit for the total Strategy section is 600 words.

Provide the source of your data referenced above, if any:

d) Creative & Media Strategy*: What was your creative and media strategy? Describe and provide rationale for your communications strategy that brings the idea to life, as borne from the insights and strategic challenge described above.

Creative Strategy*: One sentence; 25 words max

Media Strategy*: One sentence; 25 words max

How did your creative and media strategies work together to reach your specific audience? Explain your media strategy and why the channel choices were right for your audience & idea. Did your communications strategy adapt over time to real time results? If so, how? Describe why certain strategies for different markets were chosen if applicable to your campaign. Word limit 150 words. Remember that the maximum word limit for the total Strategy section is 600 words.

Provide the source of your data referenced above, if any:

Execution (20 percent)

Maximum 400 words for the entire Execution Section (includes overall campaign execution and mobile execution sections below)

a) Overall Campaign Execution*: How did the execution or enabling technology help achieve results? What percent of the campaign budget (if any) went to mobile / digital? What was the overall campaign budget and why was that % allocated to mobile / digital? Word limit 200 words. Remember that the maximum word limit for the total Execution section is 400 words.

*Total Budget:**	*Digital Budget:** either as a percentage or actual number, of total budget

Provide the source of your data referenced above, if any:

b) Execution*: How was channel or enabling technology integrated into the overall marketing strategy? How creative or sophisticated was the campaign in its use of media? What did the channel or enabling technology bring to the overall campaign that other marketing channels missed? How was the channel or enabling technology matched to specific markets, demographics relevant to the overall campaign execution? How well was technology leveraged? Word limit 200 words. Remember that the maximum word limit for the total Execution section is 400 words.

Provide the source of your data referenced above, if any:

Results (Business Impact) (40 percent)

Maximum 450 words for the entire Results Section (includes context, evaluation, market impact, and ROI sections below).

a) Context*: What was the state of the brand’s/client’s business and the marketplace or category in which it competes before your effort began? Word limit 150 words. Remember that the maximum word limit for the total Results section is 450 words).

Provide the source of your data referenced above, if any:

b) Evaluation*: Did the campaign achieve its objectives and goals? Please provide specific numerical results. What impact did the campaign or enabling technology have on future utilization in their business? Word limit 150 words. Remember that the maximum word limit for the total Results section is 450 words.

	Objectives (From Strategy Section):	*List Your Results:**
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Provide the source of your data referenced above, if any:

c) Market Impact*: What impact did the campaign have on the market, if any? How innovative was the campaign? How did consumers receive the campaign? Word limit 150 words. Remember that the maximum word limit for the total Results section is 450 words).

Business Impact Metrics*:

	*Sales Growth:** e.g. 5% sales growth	*Brand Lift:**	*Brand Metric:**	*vs. Competition:**	*Source:**
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Campaign Metrics*:

	*Platform / Media:** e.g. Facebook	*Metric:** e.g. Engagement Rate	*Achievement:** e.g. 3.3%	vs. Benchmark e.g. 2.6%	*Source:**
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Provide the source of your data referenced above, if any:

d) ROI (optional): Calculate a figure for return on investment (based on sales, profit, etc.). This section is voluntary - entrants that cannot calculate an ROI figure will still be included in judging. Please express ROI figure as a ratio - example 4:1.

Creativity (20 percent)

Please provide as close to an original user experience as possible. Judges will consider engagement, use of medium, art direction, copywriting, integration with overall campaign (if applicable), and use of technology. A case study video showcasing the creative and giving an overview of the entry is strongly recommended. Length: No longer than 2 minutes 30 seconds.
NOTE: Use streaming services such as Google Drive, YouTube, or Vimeo. (Do not use WeTransfer etc. or set expiry dates)

Provide URL(s) where the creative can be found online:

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These URLs require special instructions and/or username & password

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Your Submission Details

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Entry Info

Entry Name: - not entered -
Advertiser: - not entered -
Brand: - not entered -
Client: - not entered -
Lead Agency: - not entered -
Additional Agencies: - not entered -

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Case Study

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Creative URL(s)

Trophies

Should you win a SMARTIES Award and you are unable to attend the Gala and accept your trophy, please provide the following information so we may ship it to you.

Company*:

Attn*:

Street Address*:

Suite/Floor:

State/Province*:

Zip / Postal Code*:

Country*:

SMARTIES Business Impact Index

All SMARTIES Awards winner and finalist data will be analyzed to create the 2024 SMARTIES Business Impact Index. Should you receive a ranking on the Index, whom do we notify? The SMARTIES Business Impact Index is the first and only ranking of agencies, advertisers, brands and technology enablers driving significant business impact through mobile. The Index leverages award-winning campaign and finalist data from all SMARTIES competitions worldwide, and was developed in partnership with WARC, the global authority on advertising and media effectiveness.
*First name:**	*Last Name:**
*Job Title:**
*Email:**	Phone:

Permission*

I have read and agree to these terms and conditions as they apply to my submissions to be considered for The Smarties Awards Program.

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