With the rise in threats from fake news, inappropriate content, marketing tech, the digital supply chain, ad fraud and socially responsible consumers, marketers need a sound brand safety strategy to protect their brand’s image and reputation, as well their media investment.
This educational series is designed to help marketers deepen their knowledge of brand safety challenges and formulate proactive responses to them using peer-validated best practices and practical worksheets.
Following this series, marketers will be able to:
The Brand Safety Institute (BSI) is MMA’s Partner on Brand Safety supporting one another with creating brand safety thought leadership, tools, and training to disseminate to MMA members and the public.
