Brand Safety Advisor

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Leading Marketers to Brand Safety Excellence

#ShapeTheFuture

With the rise in threats from fake news, inappropriate content, marketing tech, the digital supply chain, ad fraud and socially responsible consumers, marketers need a sound brand safety strategy to protect their brand’s image and reputation, as well their media investment.

This educational series is designed to help marketers deepen their knowledge of brand safety challenges and formulate proactive responses to them using peer-validated best practices and practical worksheets.

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5 Chapter Presentations

Following this series, marketers will be able to:

Create and implement a brand safety strategy
Refine, adjust, and evolve an existing strategy
Establish baselines, protocols, and leverage lessons learned
Share best practices and actionable insights with their organization

The Brand Safety Institute (BSI) is MMA’s Partner on Brand Safety supporting one another with creating brand safety thought leadership, tools, and training to disseminate to MMA members and the public.

With the rise in threats from fake news, inappropriate content, marketing tech, the digital supply chain, ad fraud and socially responsible consumers, marketers need a sound brand safety strategy to protect their brand’s image and reputation, as well their media investment.

This educational series is designed to help marketers deepen their knowledge of brand safety challenges and formulate proactive responses to them using peer-validated best practices and practical worksheets.

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Monday, June 28, 2021 - 1:00pm EDT to Wednesday, December 8, 2021 - 2:00pm EST

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5 Chapter Presentations

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Brand Safety Advisor

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Following this series, marketers will be able to:

Create and implement a brand safety strategy
Refine, adjust, and evolve an existing strategy
Establish baselines, protocols, and leverage lessons learned
Share best practices and actionable insights with their organization

The Brand Safety Institute (BSI) is MMA’s Partner on Brand Safety supporting one another with creating brand safety thought leadership, tools, and training to disseminate to MMA members and the public.

Advisory Boards:

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SAVE Program Chairs

Advisory Board Members:

Lauren Radcliffe

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SAVE Content Leads

Advisory Board Members:

Jessica Ruscito

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